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Ten Mistakes Businesses Make When Implementing a Content Strategy

Ten Mistakes Businesses Make When Implementing a Content Strategy

Creating and publishing content that your audience will not only enjoy but will act on takes time, patience, and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid. 1.

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How to Write a Marketing Plan

How to Write a Marketing Plan

Crafting a marketing plan will help you understand how to get the word out about your offerings. Not only that – as you develop the marketing plan, you’ll also come up with new products and services to provide for your audience. It doesn’t matter if your business

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How much of your political beliefs should you share online?

How much of your political beliefs should you share online?

It was only one week ago that we elected Donald Trump as our 45th President of the United States. It was a surprise outcome and the conversation is quite different than expected. Nowhere else did this become more apparent than in my social media feeds –  everything from

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What to Do When the Grammar Police Come Knocking

What to Do When the Grammar Police Come Knocking

[This post is going to seem a little hypocritical because I post a lot of things about spelling and grammar on my FridayFunny posts – A LOT OF THINGS – but I wanted to give a little advice about how to handle it when it happens to

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3 Tips to Differentiate Yourself from the Pack

3 Tips to Differentiate Yourself from the Pack

“Hi, my name is SassyVA, I have silhouette for a face and that’s all I want to share. Will you hire me?”  As silly as that sounds, this is what I see when I peruse through virtual assistant’s profiles on both social media and within the IVAA

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Nine Ways to Market Online via Email

Nine Ways to Market Online via Email

Email marketing is one of the most important and effective forms of marketing to ever be invented. The conversion rate for appropriate email approaches four to seven percent over time. That’s because a new client needs to see a brand seven to eight times before they trust

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Nine Types of Online Marketing

Nine Types of Online Marketing

If you want to be successful with marketing online, there are many different types of marketing that are important to understand. Each type of marketing requires specialized knowledge and understanding to ensure that it is effective. Below is an overview of the various types of online marketing

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Why Your Business Needs Online Marketing

Why Your Business Needs Online Marketing

Let’s face it, you have an online business so it follows that you need to market yourself online. But why? With online marketing you can: Control the Buzz Whether you like it or not, people are talking about you. If you’re not online monitoring the buzz about

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Writing to Sell versus Writing to Communicate

Writing to Sell versus Writing to Communicate

If you need to hire a writer, first you have to determine what type of writing you want. There are several types of writing that you will need to promote your business. Often it can be difficult to know what type of writing you need, though. It’s

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How to Make Your Email Messages More Memorable

How to Make Your Email Messages More Memorable

To create memorable email marketing messages, it’s important to focus on your audience while also aiming to promote your products and/or services in a way that appeals to them.






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