Share and Connect

Archive for the Marketing Articles Category

How to Turn Non-Paid Speaking Events into Paid Ones

How to Turn Non-Paid Speaking Events into Paid Ones

Getting started with public speaking events sometimes requires that you pay your dues by volunteering to speak at events for free. You may also have to pay for your own travel and even buy a ticket for the event. But, this is okay. When you first start […]

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How to Match Your Rates to Your Value

How to Match Your Rates to Your Value

One of the hardest things to do if you have a virtual assistant business or any service-based business is to figure out what your fees or rates should be. You have to realize that there are two types of value. One is economic based and one is […]

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How to Save Money on Content

How to Save Money on Content

Every business today needs online content to help market and promote the business. The best way to do this is to ensure that you have a plan for your content based on the products and services that you offer. Once you set up an editorial calendar it […]

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Top Ten Ways to Increase Your Social Media Reach

Top Ten Ways to Increase Your Social Media Reach

Increasing your social media reach is an important part of marketing your business. The wider your brand can be recognized, the more you can build trust and prove your authority in your niche. 1. Stay Focused – You’ve picked a niche; now you need to stay in […]

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One Solution for Military Spouse Unemployment

One Solution for Military Spouse Unemployment

All military spouses know that moving is inevitable and change is part of the plan. It can be every two or three years, or in my case, the first big move came after 16 years being stationed at Camp Pendleton. We were living in Southern California, where […]

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Referencing Your Business in Everyday Conversations

Referencing Your Business in Everyday Conversations

It can be awkward to talk about your business to others in social events and not sound like a walking billboard. But like with most things, practice makes perfect. The more you talk about your business, the more comfortable it will become. * Define What You Do […]

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Common Spelling and Grammar Errors That Make You Look Unprofessional

Common Spelling and Grammar Errors That Make You Look Unprofessional

The number one complaint I get from business owners who say they can’t find a really good virtual assistant is the fact that they aren’t “detail oriented” enough. You know how they can tell?  They look at your website and notice typos, broken links, missing images, etc. Or […]

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Why Your Thoughts Create Your Success

Why Your Thoughts Create Your Success

When you embark on anything new, the right mindset is almost as important as having the right skills. After all, you can learn new skills. But, if your mind is sending negative messages, telling you that you cannot do it, that you have no business doing it, […]

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How Often Should You Attend Networking Events?

How Often Should You Attend Networking Events?

Networking events are wonderful ways to learn more about the clients you serve, your own industry, get to know movers and shakers, and even become a mover and a shaker. There are many reasons to attend networking events that you should consider. But, if any one event […]

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Best Practices for Designing Your Site’s Navigation

Best Practices for Designing Your Site’s Navigation

One of the most important aspects outside of aesthetics and a working website is your site’s navigation. If your site is not easy to get around for both your visitors and search engine robots, then it will be hard for your ideal customers to even find your […]

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