There are basic skills that will be more marketable for a tech/marketing virtual assistant than others. The way to figure out what skills you really need is to determine who you want to work with, what problems they need solved, and what that entails. Then learn everything you can about the processes, software, and daily needs your ideal client has. But, in general most tech VAs with the following skills will find their roster full.
* Shopping Cart Software – If your ideal client uses a shopping cart such as Infusionsoft, 1ShoppingCart.com, or aMember.com (or something else entirely) and you’re an expert at that particular cart, you’re going to be well sought after to take care of everything to do with that software.
* Email Marketing Software – Become an expert in at least one email marketing software and you’ll be turning away clients. The most popular ones are AWeber.com, GetResponse.com, and MailChimp.com. But, if you can get training in ONTRAPORT.com which is an all-in-one system that also does email marketing, you’ll be even more in demand.
* An Understanding of Content Marketing – Content marketing is part of SEO, but if you can specialize in helping clients with their content marketing – from writing, to finding writers, to setting up a content calendar based on the client’s needs, you’ll be needed.
* A Little HTML Is Nice – While a fluent knowledge of HTML is not needed as a VA, knowing just a little bit can help with issues with creating newsletters, updating WordPress websites and more. It’s more about understanding how it all works so that you can help more.
* High Communication Skills – You’ll need the ability to communicate appropriately using a lot of methods, from text messages, to email messages, to social media chat windows and more. This can be a little more challenging than a phone call, but it’s a good skill to have.
* Search Engine Optimization – Some people think SEO is dead, but nothing could be further from the truth. SEO is about so much more than just keywords. Learn all you can about SEO and you’ll have a good skill to offer any client who wants traffic to their website that converts.
* Self-Hosted WordPress Skills – The most specific skill a tech VA needs in order to be in demand is the ability to do small things on WordPress such as create a new page, create blog posts, add images and so forth. WordPress is one of the most used website building platforms in use today.
* Social Media Marketing – If you can do a little graphic design using software like Canva.com to make memes and updates for social media, and you know the ins and outs of at least one social media network like Facebook, Twitter, Pinterest, Periscope or another popular one for your ideal client, then you’ll be all the more valuable.
Learning these skills can help you become a very in-demand tech VA. But, before you embark on learning any of these skills, first determine who you most want to work with and what skills they need for you to have. That’s truly the best way to determine the skills you need.