The best thing that you can do when you make a mistake is to ask for forgiveness. First of all, it makes you feel better; secondly, it’s the right thing to do; and lastly, your list members will appreciate the acknowledgement.
There is also another reason, one that you’ve heard before: “It’s better to ask for forgiveness than to ask for permission.”
Okay, this can be a little bit controversial, but let’s imagine that something comes up:
- a really good offer for your subscribers that fits your target market perfectly
- you’ve been asked to speak at a webinar on a fun topic that your subscribers could benefit from
- you want to run a sale for a limited time for just your subscribers
Sounds great right? But you’ve already sent out your weekly message to your members already and these last-minute opportunities have a very short time limit. Waiting will make your subscribers miss out. But if you send out an announcement about this special offer you’ve broken a promise to only send out things like this once a week.
Well, just do it, and in your sales copy apologize for doing it. This is something you should do very rarely because if you use this method too often your subscribers will stop trusting you. Save this for very, very special offers or that offers that are once in a lifetime and not to be missed. Telling your members up front what you’re doing, and that you’re sorry, and that they can delete right now if they do not want to read on, but that you just could not stand not sending out this once in a lifetime opportunity now is a perfectly good method to appealing to your subscribers on special occasions.
You can even put something at the top of the email which tells the subscriber up front “ignore this if you are not interested in x” – that way you’re not wasting thier time. For example, there is a certain segment of my list who loves PLR so if I see a great PLR product, I’ll let my list know about it and put in the subject line “PLR – How to …”
Sometimes real mistakes happen though, a list manager goes nuts, sends out emails that it was not supposed to, your site gets attacked by a virus, or worse, your members are sent a virus via a hacker through your list.
Sometimes you recommend a product you really believed in, only to find out it was not as good as you thought. All these things can and do happen.
The best thing that you can do is own up to it, apologize, and explain how you will work to prevent such things in the future. Your members will realize that you are a human and being forgiving, as most people are, they will move on.