Archive for the Analytics and Metrics Category

Seven Ways to Analyze Your Social Media Marketing Efforts

Seven Ways to Analyze Your Social Media Marketing Efforts

Social media marketing is a very effective form of marketing that is almost like word-of-mouth marketing but with a big boost. Since most people use their social platforms all day long, no matter where they are, this is an opportunity for you to be at top of

Read more

What it Costs to Run My Online Business

What it Costs to Run My Online Business

This is a super personal post but I absolutely love reading about others’ behind-the-scenes posts about where their money comes from and where they spend money, so here goes. I recently switched over to QuickBooks Online and boy oh boy do I LOVE it! But, for the past

Read more

Click Triggers: Nine Ways to Get More Click Throughs

Click Triggers: Nine Ways to Get More Click Throughs

The days of just “buy now” buttons are over. Now you have an entire audience that is more savvy, more educated, and has their BS meters up to full power. In order to get people from reading to buying, you’re going to have to understand what makes them click. This means you’re going to need to study your audience more and deeper than ever before. Here’s how. The days of just “buy now” buttons are over. Now you have an entire audience that is more savvy, more educated, and has their BS meters up to full power. In order to get people from reading to buying, you’re going to have to understand what makes them click. This means you’re going to need to study your audience more and deeper than ever before. Here’s how.

Read more

17 Things You Need to Test Regularly

17 Things You Need to Test Regularly

The entire point of copywriting is to boost sales. Even if you write copy with the objective of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you’re doing is working? You’re writing, and hiring, and writing some more – but do you even know if all the work you’re doing is paying off? The best way to know is to test, test, test. Here’s a list of things you need to test regularly.

Read more

Clicks or Dollars?

Clicks or Dollars?

Studying metrics is an important part of marketing. If you don’t study the results of your marketing campaign, you have no way of knowing whether or not it was a success or whether you need to change something for the next round. When choosing what you want to measure, you have a lot of choices. You can measure impressions, likes, follows, page views, engagement, and more. You can also measure the money you’re earning from these events.

Read more

New Year Resolution: Achieving a Higher Ranking for Your Blog

New Year Resolution: Achieving a Higher Ranking for Your Blog

Do you blog to support your business? Maybe your blog is your business. If so, then a high page ranking would help you grow and profit. This New Year’s consider making your blog your resolution.

Read more

How To Library

Cart