Archive for the Metrics Category

Ten Metrics to Track

Ten Metrics to Track

As an online business owner, one thing you can do for your business to improve upon your chances for success is to track several metrics to determine if you’re reaching your goals. First, set goals, then match them with data. Finally, match that data with online software

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How to Create an Email Marketing Campaign to Attract More Clients

How to Create an Email Marketing Campaign to Attract More Clients

First, it’s important to realise that email marketing is about conversions more than attraction. Your list-building campaign is about attraction; your email marketing is about making connections and building trust so that they convert to clients.

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Common Myths About Targeted Marketing

Common Myths About Targeted Marketing

No matter how much I sing the praises of targeted marketing, there are those who still are naysayers and perpetuate myths. There are those who continue to question the possibility of great success (and good money) by marketing to a particular target market; it can and will be profitable if you do it right. I just want to drive home the point of how you can benefit from targeted marketing and how you can separate fact from fiction.

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Creating Goals for Next Year: What to Consider

Creating Goals for Next Year: What to Consider

Business goals can help you drive yourself and your business further. With well-defined goals, everyone on your team will know what to shoot for and how to get there. With poorly defined goals, your business will struggle to maintain equilibrium. Not to mention drive your OBM or VA nuts!

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Analyzing the Numbers: Gauging and Learning from Results

Analyzing the Numbers: Gauging and Learning from Results

Your year-end numbers are one of the most important tools you have for steering your business. These numbers can help you identify the strongest areas of your business, as well as help you spot red flags early on. Once you know exactly what’s working and what’s not, you can fine-tune your business.

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