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Archive for the Video Marketing Category

Should Your Business Have a YouTube Channel?

Should Your Business Have a YouTube Channel?

Videos are booming in popularity for entertainment purposes, but smart marketers are learning how to make the most of them for business purposes as well. A lot of small companies are now trying to take advantage of video by starting their own YouTube channel. Here are some

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Turn Support Questions and Forum Discussions into Videos

Turn Support Questions and Forum Discussions into Videos

This should be obvious, but to some people it’s not. An often undervalued area to find video ideas is support questions and discussions in forums or groups. These areas offer exceptional ideas to spark new video ideas. * Look to Your Competition – You don’t have to

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How to Repurpose Old Blog Posts into Videos

How to Repurpose Old Blog Posts into Videos

When you first start making videos, the best place to get ideas is from your own blog. If you have an active blog, you can use the analytics through Google to figure out which blog posts have got the most attention. Then you can use that to

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Optimizing Video Blogs

Optimizing Video Blogs

When you put in the work to create video blogs, you want to be sure they’re seen. To make that hard work pay off, you need to promote your videos. Part of promoting is to pay attention to SEO. Search engine optimization is done in many ways,

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Common Video Blogging Mistakes

Common Video Blogging Mistakes

Video blogging is very popular today for both bloggers and viewers. People love seeing and listening to video. In fact, videos are more likely to be shared than plain text. Also, at the time of this writing, Google ranks video higher than text in search. If you

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Ten Ways to Market Online with Video

Ten Ways to Market Online with Video

Video marketing is a great way to increase engagement, speed up brand awareness, and improve search engine optimization. Video is shared and engaged with more often than text, which is why you need to include video in your marketing efforts. There are numerous ways that you can

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Ten Ways to Use Video for Marketing

Ten Ways to Use Video for Marketing

According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is over 1.8 million words. That’s pretty amazing. When you consider putting resources behind video in your business, you will need to think about the value as you set your budget for video.

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An Introduction to Video Marketing

An Introduction to Video Marketing

Video is a spectacular way to market on the Internet, especially now that so many Internet users have broadband access. More users are able to view and download video. Video sharing websites are more popular than ever. YouTube is one of the most visited websites in the

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Social Media Strategies – Goals, Tactics and Metrics

Social Media Strategies – Goals, Tactics and Metrics

Setting achievable goals for your social media marketing efforts is essential to making sure that you’re not wasting time, money and resources hitting your head up against a brick wall. It’s essential to test and measure each marketing strategy, including social media. If you lose sight of

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6 YouTube Video Formats Explained

6 YouTube Video Formats Explained

If video marketing is something you want to try, or if you are a virtual assistant who is thinking about offering video marketing expertise to your clients, then here is some general information about YouTube compatible formats – with some clues to the differences between them…

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