#101: Choosing crave-worthy core content “themes”

Marketing / Automation

Choosing particular themes on social media is a great way to reach your long-term and short-term marketing goals.

In this video, I give you a few simple tips to help you find crave-worthy content themes on social media each month.

(Don’t forget the downloadable I mentioned in the video – the link is below in the Resources section.)

In this video, we go over why focusing on themes is great for your business and I give you a few simple tips to help you find crave-worthy content themes on social media each month.

Focusing on specific themes each month for your social media marketing is a great way to create effective content to give your business a competitive edge. Understanding your marketing goals allows you to create impactful themes on social media that can help you grow your business and become even more successful.

Once again, choosing themes is a time saver. Choose a theme and fit the content into the theme. Sounds pretty simple, right? Themes also allow you to outsource this task to your VA, who can submit some ideas for the month for your approval before she schedules the posts.

Here are a few simple tips to help you find crave-worthy content themes on social media each month:

#1 Understand Your Audience

One of the main keys to a successful social media marketing campaign is to understand the needs of your audience. Gaining a better understanding of your target audience allows you to create much more impactful theme-specific content each month. For example, an IT security company can focus on producing cybersecurity-themed content during October, as it is National Cyber Security Awareness Month. Similarly, a health organization can focus on health-related topics between May 10th-16th because it is National Women’s Health Week.

#2 Focus on Specific Topics

Taking the extra time to plan specific topics in advance is another key factor in creating top-quality content. You can easily organize your posts into various categories, which makes it simple to find topics that perform the best with your audience. The topics with the most likes or client engagement can help you understand the most impactful themes on each social media platform. Over time, all of this data will help you create much better theme-specific content for your business.

#3 Develop a Posting Schedule

Creating a posting schedule for all of your social media accounts is essential in helping you to maintain contact with existing and future clients. Consistently uploading new posts is a great way to develop the brand of your company while also helping you to gain additional traffic to your website. Creating these social media posts in advance will also ensure that you meet your quota each month without feeling the pressure to create new content that needs to be published on the same day.

#4 Follow Key Performance Indicators (KPI)

Understanding key performance indicators (KPI) is critical in helping you analyze the most impactful themes and posts on social media. Creating short-term and long-term goals can also determine the success of your social media marketing. Gaining a specific number of new followers, adding new mailing list subscribers, or improving your click rate are just a few ways you can measure the impact of your social media marketing strategy.

Choosing particular themes on social media is a great way to reach your long-term and short-term marketing goals. Understanding your target audience, focusing on specific topics, maintaining a consistent posting schedule, and following key performance indicators can all play a key role in the success of your digital marketing campaign. The business world is highly competitive but following these simple tips can give you a significant edge over your competition.

I know we went over a lot of information so I created a downloadable for you right below the video so you can find your core content. Click the link in the resources area.

Next week we go over using time-sensitive subjects, trends, and holidays to create major buzz & build a rock-solid brand.


Did you enjoy this episode and want to put it into action? Grab this kit!

Map Out Your Social Media Content in a Weekend Planner


If you took a poll of solopreneurs what the hardest part about marketing their business on social media was, what do you think they’d say?

We bet it would be around posting content that attracts the right people, what to post, what types of content to share, and how to come up with ideas.

This planner walks you step by step how to map out your social media content.


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