#94: What to do if an amazing potential client can’t afford your rates

Sep 20, 2020 | Working with Clients

Sometimes a potential client comes along that is absolutely perfect. They have all the qualities you’re looking for in a client: motivated, driven, coachable, ready to invest in themselves…

They are perfect in every single way! They just can’t afford your rates. 🙁

That doesn’t necessarily mean you or the client needs to miss out on the magic you could work together – it just means you’ll need to rethink a few things. Fortunately, successful coaches and virtual assistants are good at thinking outside the box!

In this video, I go over 3 options on what to do if an amazing potential client cannot afford your rates.

Sometimes a potential client comes along that is absolutely perfect. They have all the qualities you’re looking for in a client. They are:

  • Motivated: You want to work with people who know what they need and are ready to roll up their sleeves and get to work.
  • Driven: These are the people who are dedicated in their pursuits and not at all afraid of hard work to get there. Sometimes, your ideal clients will challenge you to keep up with their pace for achieving better things.
  • Coachable: If your clients aren’t willing to be taught or coached, you really have no purpose working with them. You know the old saying, “You can lead a horse to water…”
  • Ready to Invest in Themselves. While there is a money element to the equation. Your ideal clients are ready to invest mentally and physically as well.
  • They are perfect in every single way. They just can’t afford your rates. That doesn’t necessarily mean you or the client needs to miss out on the magic you could work together. It just means you’ll need to rethink a few things.

First, don’t back down on your rates. That devalues the service you provide. As tempting as it may be, look for other solutions to the problem.

Fortunately, successful coaches and virtual assistants are good at thinking outside the box! These are a few options to help you get started.

  • Option 1: Offer to Check back in Six Months

    This gives the potential client opportunities to make changes in the budget to accommodate your services or change their financial situations for the better. The key is to mark your calendar so you do not forget to reconnect, which would cause you to miss out on working with this impressive person.
  • Option 2: Consider Offering a Payment Plan

    This is something you should only do if you’re comfortable and stable in your own income. You do not want to jeopardize your own financial circumstances to accommodate a client, no matter how perfect they appear at first glance. However, breaking your fees down into bite-sized pieces allows them to begin working toward the changes that will have them in a much better situation to afford your rates six months or one year down the road.

  • Option 3: Create a Custom Package for this Client

    Create a package that offers a trimmed-down version of your usual services and charge a lower rate for the package. You may even include fewer services in the package and use the successes your client achieves with the “leaner” package to generate the income for your more robust offerings.

The idea is to create opportunities for the client so he or she can benefit from the services you offer and accomplish great things without finances being what ultimately holds them back.

When you see such promise in a prospect, it is difficult to walk away. These options provide you with opportunities to help people you believe have so much potential without putting yourself at a disadvantage by doing so.

This month the theme is handling difficult client situations and I’ll be providing solutions to common issues. 

And if you found today’s video helpful, check out my new Business Building Action Kit on sale. This kit comes with a step-by-step for handling 10 difficult client situations, a worksheet, an action checklist, 4-week done-for-you calendar, resource directory with links to tools and resources, and a 21 ideas blueprint. I cover difficult situations such as what to do if the client unexpectedly bails or changes her mind after she signs a contract and 8 other situations.


Did you enjoy this episode and want to put it into action? Grab this kit!

Low-End Offers Template Bundle


Low-End Offers Templates

I know without a doubt, that selling low-end digital products is a highly viable & profitable business model.

This is true for lots of reasons, but it’s especially true because lower-priced offers – more so than many other online offerings, even those “high-end” consulting packages or masterminds – can have crazy-high profit margins.

Just think about it…

  • You create a digital product once, in a weekend–from brilliant content you’ve already created (or dreamt up in your latest meditation session).
  • You package it up with a pretty ebook, mesmerizing mini-course or wow-worthy workbook.
  • You market and sell it–over and over again–with just minor tweaks each time.

Which means…

  • You don’t have to “show up” to deliver live calls (or pay for that expensive monthly Zoom subscription–except when you want to).
  • You don’t have to coach anyone live or block out huge chunks of your day to “deliver” (time that you could otherwise spend lounging in cute joggers or trying out that new paleo Pinterest recipe, BTW).
  • You don’t have to continually hope & pray that every month you’ll find someone (okay, 5-10 someones!) who trusts you enough to shell out more than their monthly mortgage payment to work with you.

Sounds incredible, right?

Here’s what you get:

  • Step-by-Step Marketing Plan
  • Templates + Worksheets + Swipe Files + And More!
    • 7 Must-have Funnel Emails
    • Audience Needs Worksheet
    • Content Dominance Guidebook
    • Crafting Your Unique Messaging Template
    • Crystallize Success Worksheet
    • Funnel Flow Worksheet
    • Low-End Offer Worksheet
    • Mindmap to Your $$$ Offers
    • Pricing Worksheet
    • Product Sales Email Template
    • Sales Script Email Template
    • Social Media Template
    • Solution-Driven Offers Worksheets
    • Step-by-Step Low-End Product Setup
    • Test Your Idea Worksheet
    • Welcome Funnel Email Templates
  • Task Tracking Calendar
    • This calendar is such a simple but powerful tool with task reminders to help you stay on schedule and meet deadlines.
  • Checklists
    • Effortless Setup Checklist
    • Launch Checklist
    • Low-End Offer Strategy Checklist
    • Prelaunch Checklist
    • Sales Funnel Checklist
    • Tech To-Do Checklist

As you can see, all of the templates included in the Low-End Offers Templates bundle will give you the boost you need to get started creating low-end offers.



Ready to get the most out of your viewing time?

Pick a collection below to get actionable, momentum-building advice with what you need help with right now.


Setting rates, client boundaries, & onboarding systems


Social media, email marketing, automation, & funnels


Processes, planning tools, outsourcing, & scaling systems

Simple Systems for Virtual Assistants

Grow, market, organize, and scale your business with FREE simple systems!

With short actionable insights brought to you every week, Systems Sunday videos have earned its spot as *can’t miss* watching for thousands of results-driven virtual pros just like you.