As we wrap up our “Set and Forget System” theme for the month, in this video I go over another often-neglected basic – your digital signature.
Digital signatures are important because you can add a sign-up link, call to action, and other social connection links to emails that you are already sending out, but the fact is that many people don’t take advantage of this simple marketing basic.
In this short video, I go over three email signature tips, examples, and more!
Welcome to systems Sunday and we are wrapping up this month’s theme of set and forget systems. Today we are going to go over another often-neglected basic – digital signatures.
I’m mainly going to go over email signatures, but you can very well modify it so that it can also fit into your autoresponder emails as well as private forums. Digital signatures are important because you can add a sign-up link, call to action, other social connection links to emails you are already sending out but many people don’t take advantage of.
Three email-signature tips:
- Don’t throw everything-plus-the-kitchen-sink into your email signature. Think about the specific action you want them to take next—and be selective
- Include an image or graphic: Your headshot or logo will help brand your business as your subscribers get used to seeing it every time.
- Don’t make your email signature sound like a business corporation. Keep it personal. Speak to your ideal subscriber’s biggest need—even in your signature
Here’s my email signature for my business email, it includes a specific action to sign up for my free course which goes to their biggest need. Because I serve two audiences, I have two. I’m also making it personal by adding my photo rather than my logo.
Another example is to use your signature to highlight your expertise. Why this works, he has a personal photo and the vertical banner on the right takes advantage of what would otherwise be white space as well as reinforce the user’s expertise in their field.
Last example – Email signatures are called signatures for a reason, though very few actually use a real, handwritten signature. By doing so, it adds a unique touch that feels more personal than a text-based signature. This can be a good choice for those who want to add a more human feel to their signature.
The three primary ways to create a signature for your email include: manually (through your email provider), with an email signature generator (e.g., WiseStamp), or hiring a graphic designer to create a custom signature for you (e.g., using Fiverr). While each of these are solid options, I recommend making it easy on yourself and using an email signature generator. I added some links below in the resource center.
If you found today’s video helpful, check out my Business Building Action Kit on sale. This kit comes with a step-by-step for 7 Ways to add more subscribers to your list this month, a worksheet, an action checklist, a 4-week done-for-you calendar, a resource directory with links to tools and resources, and a 21 ideas blueprint. I cover how to build your community, daily list-building activities, finding your perfect list-building mix, and more.
Have a great rest of your month everyone, see you next time.
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Work From Home Planner
If you’re working from home, or you’re a stay at home mom, then this is the planner for you. Our new way of living means that we’re more likely to spend a lot more time working from home, so I’ve made a planner to help you get the most out of your stay at home working life.
Let’s look at all of the things that this planner will help you do if you work from home.
You’ll find planner pages to help you schedule such as a daily planner, weekly planner, monthly planner, and more.
To Do Lists
Use the built-in to-do lists to write down and keep track of all of the tasks and things you need to do, to stay on top of things, and to get things done.
You’ll also find pages to help keep you accountable with “rate your week” sheets.
Goals & Projects
I’ve also included pages and trackers to help you plan your projects, calls, and tasks.
Many more pages included
There are so many pages included in this planner, 29 in total, and you’ll find everything you need to plan your day-to-day activities in style.
Here’s what you get:
- Broken down daily and weekly pages give you the ability to plan each day and week in detail
- Pages for project planning, call log, task trackers
- Lots of sheets for habit building, dreaming and ideas, and goal setting make future planning simple, while dedicated notes and contacts pages put all information at your fingertips
- Doesn’t contain dates so you can re-use it forever!