#44: Don’t be Afraid to Ditch Social Media

Marketing / Automation

Don’t get me wrong, there are many MANY benefits to using social media for your business. But I’ve been contemplating deleting my social media accounts, or most of them anyway, and getting back to my pre-technology roots.

In this video, I talk about FOMO, why I may ditch social media, and the questions I’ll ask myself going forward.

Hi, it’s Lisa Wells and we are wrapping up our social media month. And, I alluded to it last week, don’t be afraid to ditch social media.

If you need a break it’s fine. I’ve been contemplating it for a while now. We all know there are benefits to using social media. Here’s four:

  • Accessibility
  • Relevance – a business is expected to have a website and social media accounts
  • Customer Service 
  • Trust – social media posts are seen less as ads and are more trustworthy

But for the past few weeks, I’ve been contemplating deleting some of my social media accounts, maybe not all of them but most of them, and I’ll tell you why. 

For one, I think I spend too much time on things that should be irrelevant. I started my business in 2005, before the popularity of Facebook, Twitter, LinkedIn and jumped on the online business wagon to use these for my business. I would have never signed up otherwise because I’m just not into it. Not because I think I’m too good for social media, but I can see myself going down rabbit holes, arguing about politics, FOMO (it’s depressing to see everyone else doing way better than me), and how do those things build my business? I had to ask myself that.

So a few months ago, I started paying more attention to how I was using social media and here are some things I found:

  1. I’m technically not using them correctly. The first thing I noticed was in my use of Facebook, which is what I’m on most often because of various pages I manage, groups I belong to, training programs that use Facebook as their platform. But I was friending everyone even though I didn’t know them. So I went through and unfriended people I didn’t have any interaction with, then segmented between business colleagues, acquaintances, and personal friends and family.
  2. But the others, LinkedIn for example, I read an article that clearly pointed out I’m using it all wrong. It’s supposed to be building a network of connections of those you would personally vouch for. I don’t know 99.9% of my LinkedIn connections. It reminds me of a networking meeting where everyone shows up to hand out business cards but no one is there for business.
  3. Twitter triggers me. I now avoid Twitter because I have a bad habit of visiting accounts that trigger me and I know you know what I mean. 
  4. I don’t have a calling to be a YouTube star. I love YOuTube because I used it to fix my leaf blower all by myself. I use it as a tool to host videos. I use it to find videos on how to fix things. Otherwise, I don’t do video marketing so much.

And then, changes in technology. Recently, there have been a lot of changes in Facebook. You got their privacy issues and changes in APIs, which affects the program that I use, Meet Edgar, and now I cannot post to my personal profile.  I’m not happy about that because now I cannot do my Friday Funnies unless I manually schedule them. 

So really leaves me questioning if I really need social media personally and or to market my business. What are the pros and cons of ditching social media?

Here are some questions I asked myself:

Is it helping my business, is the return on investment worth it? Am I getting clients from it?

How does it make me feel? And I feel this is the most important thing, am I stressed all the time?

My specialty isn’t social media so do I have time to keep up? Things are constantly changing, do I have the time to invest in learning new apps and keeping on top of changing technology, policies, and bright shiny objects? Or not.

Those are the questions I’ll be asking myself in the coming weeks and the result will be a change in my systems. So stay tuned for that. In the meantime, I’d love to hear from you. Have you been thinking about this? Have you made any decisions in your business about using social media? I want to hear all about it.

 

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