Change is the only constant thing in life. If you want to build a successful business, you must embrace change.

It’s not always easy. But there’s no choice – buckle up and be ready to adapt to the changing trends and the ever-evolving customer expectations. Because how you handle changes can either set you on the path for success or failure.

To manage change, you have to deal directly with customers, employees, processes, and technology that can help you create sustainable ways to eliminate the scary aspects of change.

A change to virtually anything within a business, such as internal or external processes, is likely to necessitate the need to address the effects. Here are four things you can do to embrace change and manage it effectively.

1. Take Small Action Steps

Taking small steps forward is the first step to embracing change. You can’t implement a full-blown change overnight. So, find one small thing to do at a time, then do it and take the next step.

For instance, you can start with an end goal and work backward. To achieve this, start by breaking down your goal into small action steps. Work on those steps until you get over the very first one. When you complete that milestone, you can move to the next one. Taking small action steps makes change palatable and easier to embrace.

2. Be Ready to Go Back in Order to Move Forward

To move forward, you must take a few steps back. To use a simple example, if you want to jump across a creek, you can’t jump from where you’re standing. You have to take a few steps back to gain the momentum you need to run and take the leap forward.

Success isn’t linear either. So, to handle change effectively, there will be times when you have to move backward – and that’s fine. This could be in terms of pay, status or some other factors needed to get to the next level.

To embrace change, you need to know that this is part of the process.

3. Fail Correctly

We ridicule failure because our education system only rewards success. Thus, many of us don’t know how to fail correctly. No one was taught how to fail!

This is unfortunate because failure, if done correctly, is a good thing. Failure is crucial in taking risks and pursuing entrepreneurial accomplishments. Having said that, failure can only help you achieve your goals if you do it the right way.

So what’s the right way to fail? The answer is to fail quickly, inexpensively, and never making the same mistake twice. Therefore, avoid allocating too much money or time to any one outcome. Doing that could incur huge losses, and you’ll be taking time and money away from other opportunities.

Testing your route on small scales in rapid succession lessens risks and negative outcomes. Thus, try something that isn’t too expensive or too time-consuming. If everything works, perfect – then take the next step. And if not, at least your failure isn’t financially devastating.

You also need to learn from your failures to avoid repeating the same mistakes down the road.

4. Have the Conversation about Change Management Early in Projects

In project management, change management is a complementary and separate discipline that involves using the right processes and tools to manage change. So, when executing any project, make sure you factor in the resulting implications on how the project may change daily operations.

For instance, if you implement a new payroll system, this will most likely affect the actual internal payroll process. And if you don’t have a change management strategy to test, monitor, document, and communicate the changes, there will be confusion, resistance, and missed steps.

To speed up your company’s success, make sure you have the change management conversation at the implementation phase of any project. This will enable your team to embrace any changes that may occur in the company.

Change is crucial, and it isn’t evil. Embrace it and you’ll be poised for success. If you don’t embrace change, you won’t move forward and you’ll be left behind. So, whether it’s changing systems, adopting new technology, or changing the focus of your business, you need to know how to handle change correctly. Ultimately, you’ll be comfortable with the discomfort of change and you’ll use change as a success tool to scale your business.