#174: Executing and Following Up After Your Online Event

Marketing / Automation, Office Operations

The theme this month is “Mastering Online Events: A to Z Strategies for Success,” in which I’m going over comprehensive strategies, insider tips, and practical tools to elevate your online events from good to exceptional, ensuring a seamless, engaging, and memorable experience for every participant.

In the dynamic world of online events, the journey from conception to completion is filled with critical moments that define success. This episode of our series, “Showtime and Beyond: Executing and Following Up After Your Online Event,” offers a comprehensive guide to not only executing your event flawlessly but also mastering the art of follow-up, a phase often overlooked yet pivotal in cementing your event’s legacy. We delve into the essence of smooth execution, the key to unlocking a memorable experience for your attendees, and explore the strategic post-event activities that help maintain momentum and foster future success.

Join us as we unravel these crucial stages, providing insights and strategies to elevate your online event to new heights of excellence.

Welcome to another episode of Systems Sunday. We are wrapping up our theme of Mastering Online Events: A to Z Strategies for Success,’ where we’ve talked about comprehensive strategies, insider tips, and practical tools to elevate your online events from good to exceptional, ensuring a seamless, engaging, and memorable experience for every participant.

I am Lisa Wells, your Virtual Assistant Trainer.

So far, we’ve covered everything from planning to marketing. Today, we dive into the pivotal moments of executing your event and the critical post-event activities that can set the stage for future success.

In this episode, we talk about Showtime and Beyond: Executing and Following Up After Your Online Event.

Smooth Execution: The Heart of Your Event’s Success

The success of an online event hinges significantly on its execution. A smooth run ensures that your attendees have a seamless and enjoyable experience, reflecting positively on your brand and setting the stage for future engagements.

Welcome and Orientation
As the event kicks off, welcome your attendees warmly, just as you would in a physical venue. What I like to do is be on camera, pre-webinar playlist going with energizing music, and welcome people via chat. At go-time, doing a quick and friendly orientation can help attendees navigate the virtual environment, making them feel comfortable and included.

Technical Checks and Balances
Sometimes I will have an assistant on the call to ensure that all technical aspects are double-checked. If you have a guest or other speakers, do a quick hello to check audio and video quality. there’s nothing worse than having attendees sit there while you troubleshoot internet connectivity so make sure the online platform is running flawlessly before you continue.

Engaging Your Audience
Keep the energy high and the audience engaged. Use interactive tools like polls, Q&A sessions, and chat functions. Encourage attendees to participate and voice their opinions, creating a dynamic and interactive experience.

The end of your event doesn’t mean the work is done, you want to capitalize on momentum. GatPost-event activities are crucial for gathering feedback, analyzing performance, and maintaining engagement with your attendees.

Gathering Feedback through Post-Event Surveys
Send out post-event surveys to gather valuable feedback from your attendees. Ask about their experience, what they enjoyed, what could be improved, and what they would like to see in future events. This information is gold, helping you refine and improve for next time.

Data Analysis for Informed Decisions
Dive into the data. Analyze attendance rates, engagement levels, and other key metrics. Understand what worked and what didn’t, and use these insights to make informed decisions for future events.

Follow-Up Communications
Don’t let the conversation end when the event does. Send follow-up emails thanking attendees for their participation, providing them with key takeaways, and perhaps even a recorded version of the event for those who missed out or want to revisit certain parts.

Maintaining Engagement
Keep the momentum going. Share additional resources related to your event’s theme, invite attendees to join your community or mailing list, and keep them in the loop about upcoming events or initiatives.

Leveraging Event Content for Future Marketing
Your event is a treasure trove of content. Edit recordings into bite-sized pieces that can be shared on social media or used in future marketing campaigns. This not only extends the life of your content but also helps reach audience members who might have missed the live event.

Executing a successful online event and following up effectively are critical steps in ensuring the long-term success of your online event strategy. By focusing on smooth execution and comprehensive post-event activities, you set the stage for future success, build lasting relationships with your attendees, and establish your brand as a leader in the digital event space.

Remember, every event is a learning opportunity. Take the time to analyze, reflect, and act on the insights gained, and you’ll find that each event becomes a stepping stone to greater success. Here’s to hosting fantastic online events that leave your attendees waiting for more!

If you enjoyed this episode and want more tips and strategies for planning and executing your online event, check out Digital Event Pro Pack: Streamline Your Planning Process. In this template pack, I include tools and templates to help you plan and host your event more smoothly. You can find a link to the product below or visit my VA Business Builder Boutique by clicking on Shop in the menu bar.

That’s all for now, stay tuned for more Systems Sundays!

Did you enjoy this episode and want to put it into action? Grab this Template Bundle!

Digital Event Pro Pack: Streamline Your Planning Process


Apple products facilitate them. Small businesses organize them online. Individual coaches conduct them virtually. What am I  referring to? Hosting successful digital events.

In our digitally-driven world, virtual events have become integral in creating connections and shared experiences. From engaging webinars and live-streamed conferences to interactive online workshops, these events unite people, encourage collaboration, and create lasting memories. The influence of digital gatherings is profound and far-reaching.

Over the last decade, we have witnessed a substantial transition to online platforms for event hosting. In 2021, the global virtual events market was valued at $78 billion, and it is anticipated to surge to an impressive $774 billion by 2030. This rapid growth is attributed to the ability of online events to connect with a broader audience and offer unmatched convenience.

However, hosting a virtual event comes with its unique set of challenges. It’s not as simple as turning on your webcam and speaking to an online audience. It necessitates meticulous planning, the seamless integration of technology, and a profound understanding of the virtual attendees’ needs.

This pro pack is crafted to provide you with essential tools and insights to effectively plan, host, and execute digital events, regardless of their size or purpose.

Here’s what you get:

  • Insider’s Guide – filled with insights and information to help you plan, design, and execute your event.
  • Speaker Information Sheet Template (Editable) provides a standardized format for event planners to collect necessary details about their speakers.
  • Event Budget Template (Editable) provides a pre-designed format for planners to track their income, expenses, and overall budget for their online event.
  • “Hosting Successful Events” Checklist (Editable) helps to ensure nothing is overlooked.
  • “Successfully Planning Your Event” Workbook comprehensive customizable workbook to guide you through each stage of planning your event, helping you stay organized and ensuring successful event execution.
  • Online Platform Resources List (Editable)

As you can see, everything included in this template bundle will help you stay on track when planning your event.

#174: Executing and Following Up After Your Online Event
#174: Executing and Following Up After Your Online Event


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