#98: “Set and Forget Systems” – Facebook Page Tabs and Twitter Pinned Post

Oct 18, 2020 | Marketing / Automation, Office Operations

In today’s “Set and Forget System” video, I cover two simple additions to your social media strategy: Facebook Page sign-up tabs and Twitter pinned post.

There’s totally no excuse not to create these! All you need to do is enter the link to your best landing page (the one with your most compelling incentive). I show you the step-by-steps of how to do this plus I give you examples of how other coaches are using this strategy.

Welcome to systems Sunday and this month our theme is set and forget systems. Today’s video covers two simple additions to your social media strategy. Let’s start with Facebook page sign-up tabs.

There’s totally no excuse not to create this—All you need to do is enter the link to your best landing page (the one with your most compelling incentive).

For example, when you click on the link on Jenny Ainsworth’s Facebook Page, it doesn’t take you to her home page.

Instead, it takes you to a dedicated landing page with a sign-up incentive and box.

Your Facebook Page sign-up tab doesn’t have to say just “Sign Up,” either, there are many choices to choose from.  For coaches and service providers, the more popular choices in addition to “Sign Up” are: Book Now, Call Now, Contact Us, Send Message, Send Email, and Learn More.

If you have an eCommerce store, you can use “Shop Now” and link it directly to your shop.

Another example is George Kao’s Facebook Book in which he prefers that you watch a video. Very effective!

Once you click the button, you get to see a choice of videos on various topics that George teaches.

Another grievously neglected and incredibly simple list-building essential is the Twitter pinned post. All you need to do is go to your favorite post on Twitter and click on the dropdown arrow in the upper right. Then select “Pin to your profile.”

Writing coach Shelley Hitz takes full advantage of this strategy with a free writing challenge

Notice how many followers she has: Well over 25,000.

That’s 25,000 potential subscribers.

And creating a pinned post is so easy to do!

The next time someone clicks on your Twitter profile, the first thing they see is your pinned tweet sending them to your sign-up incentive.

If you found today’s video helpful, check out my Business Building Action Kit on sale. This kit comes with a step-by-step for 7 Ways to add more subscribers to your list this month, a worksheet, an action checklist, a 4-week done-for-you calendar, a resource directory with links to tools and resources, and a 21 ideas blueprint. I cover how to build your community, daily list-building activities, finding your perfect list-building mix, and more.

Next week we’ll go over another set and forget system, where we will go over another often-neglected basic, email signatures.

Catch up on other “Set and Forget Systems” episodes + resources mentioned in the video:

Did you enjoy this episode and want to put it into action? Grab this kit!

Work From Home Planner


If you’re working from home, or you’re a stay at home mom, then this is the planner for you. Our new way of living means that we’re more likely to spend a lot more time working from home, so I’ve made a planner to help you get the most out of your stay at home working life.

Let’s look at all of the things that this planner will help you do if you work from home.


You’ll find planner pages to help you schedule such as a daily planner, weekly planner, monthly planner, and more.

To Do Lists

Use the built-in to-do lists to write down and keep track of all of the tasks and things you need to do, to stay on top of things, and to get things done.


You’ll also find pages to help keep you accountable with “rate your week” sheets.

Goals & Projects

I’ve also included pages and trackers to help you plan your projects, calls, and tasks.

Many more pages included

There are so many pages included in this planner, 29 in total, and you’ll find everything you need to plan your day-to-day activities in style.

Here’s what you get:

  • Broken down daily and weekly pages give you the ability to plan each day and week in detail
  • Pages for project planning, call log, task trackers
  • Lots of sheets for habit building, dreaming and ideas, and goal setting make future planning simple, while dedicated notes and contacts pages put all information at your fingertips
  • Doesn’t contain dates so you can re-use it forever!


Ready to get the most out of your viewing time?

Pick a collection below to get actionable, momentum-building advice with what you need help with right now.


Setting rates, client boundaries, & onboarding systems


Social media, email marketing, automation, & funnels


Processes, planning tools, outsourcing, & scaling systems

Simple Systems for Virtual Assistants

Grow, market, organize, and scale your business with FREE simple systems!

With short actionable insights brought to you every week, Systems Sunday videos have earned its spot as *can’t miss* watching for thousands of results-driven virtual pros just like you.