You’ve been realizing lately that you really need to spread the word about your virtual assistant business, website, event, or product. But you don’t have the largest budget on the planet. If you’re looking for ways to advertise for free, you might want to consider making full use of social media.
Most social media platforms offer paid advertising – and if you have the budget, it’s always better to cover all the bases. But there are some free methods and techniques utilizing social media that can really increase your exposure (and even your personal brand).
Here are suggestions that have worked well for many virtual assistants, internet marketers, and entrepreneurs on these 5 social media sites…
1. It’s not enough just spread the word by blogging: You have to also promote your blog if you have one. Do it by using Delicious or Digg. Link to your blog from your Facebook news feed. Send people to your blog by tweeting on Twitter about your latest post; shorten the URL with bit.ly – and then check your stats on the number of clicks.
2. Upload a video to YouTube, and make sure links to your business are placed in the first and last frame of your video (appearing long enough for people to quickly make a note of the link). Have the same URL in as many places on your YouTube channel page as you can manage.
Make sure it either (a) is extremely helpful about one tricky subject for the niche you’re targeting or (b) contains all the elements of a viral video: Memorable, entertaining, personal, unique – if appropriate, perhaps even funny. (A Singing Parrot is far more likely to engage people’s attention than a dry “talking head” video where you earnestly explain your bookkeeping VA practice.)
You do have to be careful not to be so irrelevant with your amusing video that you don’t attract your target audience at all. (Perhaps have your Singing Parrot humorously interrupt your earnest explanation of your bookkeeping VA practice.)
Get creative. One marketing mom was having a particularly hard time with her 3-year-old twins “ruining” every attempt at making a video. Rather than lose her cool and fight the situation, she edited the clip in Windows Movie Maker to leave in only one interruption – one that was particularly funny. Her mostly female work-at-home-mom audience loved the video, and she reported a 50% increase within 2 weeks in her opt-ins.
There are many other social media sites that offer free features, apps, widgets and opportunities. Check them out to see which ones are the best fit for your business!