This month’s theme is “How to Get Clients Even if You Hate Marketing.”
One of the best tactics to get clients even if you hate marketing is to do webinars. But I get it, there is a lot of tech involved, you may have to upgrade software so there is a cost involved, and then there’s the whole thing about having to get on camera. Yikes!
So, if the idea of hosting a full-length webinar fills you with fear, try pre-recording short videos on specific topics and upload them to Facebook, YouTube, or Instagram. A series of videos can be just as effective as a webinar in building trust with your audience!
In this video, I go over the different video criteria for Facebook, YouTube, and Instagram so that you can market your business using bite-sized videos.
Welcome to Systems Sunday, continuing with the theme of How to Get Clients Even if you Hate Marketing, the topic today is Grab Their Attention with Bite-Sized Videos. I am Lisa Wells, your Virtual Assistant Trainer.
Last week I told you the truth about clients – they don’t just show up at your virtual doorstep wanting your services. That’s living life in a dream world; in reality, you need to market your business every single day to attract clients. If you’re not marketing, people won’t know you exist.
One of the best tactics to get clients even if you hate marketing is to do webinars. But I get it, there is a lot of tech involved, you may have to upgrade software, and then there’s the whole thing about having to get on camera. Yikes! I will probably lose about half of you when I say that. So if the idea of hosting a full-length webinar fills you with fear, try pre-recording short videos on specific topics and upload them to Facebook, YouTube, or Instagram. A series of videos can be just as effective as a webinar in building trust with your audience.
Keep in mind that each of these platforms rank their own videos higher in terms of how many people see them so upload the same video to each platform instead of simply sharing one link. For example, do not just share a YouTube video link to your Facebook page; few people will see that video in their newsfeeds simply because it comes from YouTube. Increase your chances of a wider viewing audience by uploading the video to Facebook and then sharing it.
Here’s the scoop about Facebook videos:
You can upload a pre-recorded video or use their Facebook Live feature, which delivers your lovely face and message live to anyone who follows you. Even if no one joins you live, your video still shows up in newsfeeds for a replay. If you want to attract more live viewers, publicize the date and time you’ll be live and consider making it a weekly date so your followers come to expect it.
Uploaded Facebook videos should be less than 20 minutes; if it’s a longer video, break it up into parts 1 and 2 otherwise Facebook will do it for you and you may not like where they split it.
Facebook Stories allow pre-recorded videos of 20 seconds to be uploaded but again, if it runs longer than that, they will split it into a second video. Also, keep in mind that Facebook Stories only show up for 24 hours before they disappear. This format might be best for short snippets about your day or to create quick buzz about a new service.
YouTube also has a live feature but you have to get approved before using it. They want only clients with accounts in good standing to have access to this feature. Once approved, you can access the live feature via desktop as well as the YouTube app.
The default setting for the length of YouTube videos is set at 15 minutes but you can increase that amount by verifying your Google Account via the Help Section on YouTube.
YouTube also offers some editing capabilities which can help direct viewers to your other videos, add royalty-free music as a background, or show the URL of your paid offers. Simply upload your video, then look across the top of the video screen and you’ll see options for Enhancements, Audio, End Screens, Cards, and Subtitles.
Instagram allows video but the length of the video depends on what type of post you’re doing. Livestreaming you’re given up to 1 hour of video time; uploading a video to your profile allows only 1 minute, and video stories are only 15 seconds (and they disappear after 24 hours).
My suggestion is to start off using the platform where most of your audience is found currently. Get really good at using those video techniques before launching on a different platform.
Keeping these varying video lengths in mind, plan out what you’re going to say, and be sure to include a call to action and the URL to grab your freebie. Use a content calendar to plot out multiple videos so people get used to seeing you and hearing your ideas. As with any type of content marketing, consistency with posting videos is what will endear you to your followers.
If you enjoyed this episode and want to take it further, grab my Business Building Action Kit – 7 Ways to Get More Clients for Your VA Business. These action kits contain a full done-for-you action plan to give you guidance, resources, and keep you on track with checklists and worksheets.
Coming up next week on How to Get More Clients Even if You Hate Marketing is to Expand Your Reach Exponentially by Collaborating.
Until then, have a great week!
Catch up on other “How to Get Clients” episodes:
Did you enjoy this episode and want to put it into action? Grab this kit!
7 Ways to Get More Clients for Your VA Business (Even If You Hate Marketing)
Sadly, clients don’t just show up at your doorstep wanting your services. That’s living life in a dream world; in reality, you need to market your business every single day to attract clients. If you’re not marketing, how will people know you even exist?
I know how difficult it can be to step out from behind the computer and put your face and name out into the public eye. Every business owner suffers from stage fright at some point, such as when it’s time to unveil your new website, new service offering, or new product. It’s nerve-wracking to be in the public eye, with all the focus shining on YOU.
But it’s a necessary step if you want to grow your business.
In this complete kit, I give you the step-by-steps as well as some tools, resources, and powerful strategies to put into practice today.
What you Get with Your Kit:
- 21-Page Guide giving you step-by-step, visuals, and examples of how to get more clients
- “21 Idea Blueprint” giving you twenty-one ideas
- 4-week done-for-you calendar
- Comprehensive action checklist
- Resource Directory with links to tools and resources
- Worksheet – Use this Worksheet to make sure you are taking consistent action to market your business