#157: How to Automate Your Online Marketing – Part 3

Mar 19, 2023 | Marketing / Automation

I hope you’re enjoying 15 ways to automate your online marketing and you’re getting some ideas of what tools you can use in order to save you time, energy, and money. Be sure to comment if there are other must-have tools you find helpful and you can catch up using the links in the Resources section below.

Today’s episode is How to Automate Your Online Marketing – Part 3.



Hi there. This month’s theme is automating your online marketing.

I am Lisa Wells, your Virtual Assistant Trainer.

I hope you’re enjoying 15 ways to automate your online marketing and you’re getting some ideas of what tools you can use in order to save you time, energy, and money. Be sure to comment if there are other must-have tools you find helpful.

Continuing on with Part 3.

8. Post Once Everywhere

If you’re managing multiple social media platforms where you’re posting the same content, it’s a chore logging into each and posting. But there are automation programs that can do it for you.

Social media dashboards and similar programs allow you to post once to all of your social media platforms. Customization options allow you to choose which social media sites you post to.

Dashboard programs can automate other aspects of your social media marketing as well, helping with things like analytics and follower engagement.

Some tools are Post Planner, Buffer, and Hootsuite.

9. “Thank You” Messages

Whenever someone signs up for your list, likes you on social media, buys something from you, refers a new lead to you, etc., you should always send them a “thank you” message. This is a very simple thing that goes a long way in building a relationship with your customers.

It’s even simpler if you do it through automation. There are many different ways to automate your “thank you” message. You can send a “thank you” as your first email marketing message to new sign-ups, giving them a quick thanks and a reminder of the value they’re going to receive through your list.

The e-commerce platform you’re using will probably offer an automated message like the confirmation message that goes out immediately post-purchase telling them simply “thank you.”

10. Manage Your Content

An essential automation tool to help with content creation, management and publishing is the CMS, or “content management system.” This is a system that allows you to create, organize, categorize, edit and publish content.

CMSs offer a great number of different automation options. For example, you can automate content publishing so that you can publish on a regular schedule without doing the work yourself. In addition to automation and organizational tools, a CMS helps you easily manage a team in one easy place.

The best example of a content management system is WordPress.

11. Automate Your Outsourcing

If you need to hire a team of outsourced workers, this can be quite a headache. It’s difficult to locate freelancers for each task you need, contact them, manage hiring paperwork, and manage workflow. Outsourcing can become an entire job by itself. But there are ways to automate the process through freelancer websites.

Freelancer websites are sites where freelance service providers create profiles and search for jobs. Various aspects of the workflow are managed through the site, including guarantees and escrow for payment.

Hiring freelancers through freelance websites takes some work on your part, but the automation features the sites offer makes it much easier and smoother than hiring virtual workers on your own. Upwork is an example of a freelancer website.

If you enjoyed this episode and want more automation tips and strategies, check out my How to Automate Your Online Marketing training system.

I will show you how to:

  • Identify exactly where in your business you can benefit most from automation
  • Create a social media automation plan that cuts down on the amount of time you spend on social media while increasing engagement
  • Develop an email marketing automation strategy that builds your list of leads and customers while getting more sales from the subscribers you already have.. And more!

Includes a comprehensive training guide, workbook with course worksheets, and a bonus social media scheduler template in Excel.

You can find the product below or head over to my VA Business Builder Boutique by clicking on Shop by Type in the menu bar and you’ll see a link for all of my Ebooks and Training Guides.

Join me next week as we go over more tips on how to automate your online marketing!

See you then!

Did you enjoy this episode and want to put it into action? Check out this training system!

How to Automate Your Online Marketing


Whether you’re a one-person show or you have a small team to work with, I doubt your marketing budget is limitless. But it’s not just a matter of time and money, the more marketing tactics you’re juggling, the more likely it is that a ball will be dropped somewhere.

You might forget to send a customer a thank-you note. Or forget to post to your Facebook Group for days. Or maybe you’re just not bothering to send emails to your leads or create new content for your blog, Because you just don’t have the time to do it all!

And then there are all the profitable opportunities you might miss because you’re just too busy with what you have on your plate already.

Think about the prospective customers you’re losing because you don’t know which ones to spend time on. Or the follow-up sales you’re missing out on because you’re too busy working with current clients.

All these challenges can be tackled with AUTOMATION!

No, you can’t run your whole business on autopilot. There’s a big personal element that’s always critical.

But when you use the power that technology gives us today, you can free up huge chunks of time to focus on the personal stuff, and….

You’ll be running every single part of your business more effectively, more efficiently, and more PROFITABLY.

However, the huge range of automation possibilities can be overwhelming. Especially if you’re not a ‘techie’ to start with.

That’s why I created this training that will guide you through all the different automation possibilities for your business, and help you pick the right ones for you.

In Online Marketing Automation, I’ll walk you through each of the main areas of marketing automation and the tactics you can apply.

You’ll look at how automation can improve every part of your sales process, so that you can get more leads, more customers, and more sales.

Finally, you’ll put together a plan for where you’ll start implementing automation in your own business and the tasks you need to work on right away.

By the end of this guide, you’ll be able to:

  • Identify exactly where in your business you can benefit most from automation
  • Create a social media automation plan that cuts down on the amount of time you spend on social media while increasing engagement
  • Develop an email marketing automation strategy that builds your list of leads and customers while getting more sales from the subscribers you already have
  • Outline tactics for automating your content marketing and using tools to speed up your content creation
  • Design customer follow-up approaches that will help build long-lasting relationships while increasing the lifetime value of all your customers.
  • Draft an integrated automation plan for your overall online marketing strategy.

I’ve divided up the guide into easy, bite-size sections so you won’t get overwhelmed. And, you’ll have no reason to procrastinate! You’ll even get a Workbook to take notes as you complete the activities.

Want the specifics?

 Here are the topics we’ll cover in each major section of the guide:

Module 1: Introduction – How Automation Helps Your Online Marketing

We’ll start by discussing the meaning of the term ‘marketing automation’ and all the benefits for your business. The biggest benefit is usually time, but you might be surprised at some of the others.

Module 2: What is the Goal of Your Marketing Automation Strategy?

In order to create an automation strategy, you need to understand what you hope to accomplish first. In Module 2, we’ll look at different types of goals you might want to achieve and how they line up with your sales process.

Module 3: Social Media Automation

Social media can be one of your biggest time drains, sometimes with the lowest ROI. In Module 3, we’ll look at how you can cut the time you spend on social sites, automate different aspects, but still keep your social media marketing highly personal.

Module 4: Email Marketing Automation

Email is the heart and soul of many businesses, especially when it comes to developing relationships with both leads and customers. In Module 4, you’ll see how you can automate many aspects of email marketing so that you do a better job of converting leads to customers and retaining the customers you already have.

Module 5: Content Marketing Automation

Content creation is something that’s often pushed to the side because you ‘don’t have enough time’, but content marketing is also a key part of building your credibility online. In Module 5, we’ll be looking at both ways to automate some of the marketing side of content, as well as tools that will speed up your content creation.

Module 6: Customer Follow-Up Automation

Your current customers are your best source of repeat sales and additional revenue, but you’re probably not taking advantage of all the automation available for making this happen. In the last module before we finish up, you’ll learn about some powerful tactics and tools for using automation in your ongoing customer relationship-building.

Conclusion: Create Your Marketing Automation Plan

By this point, you’ve learned about some astounding ways to use automation that will make an enormous impact on your business and your life. In the concluding module, you’ll spend time putting it all together by building your personal automation plan and identifying your next steps.

Once you complete, you’ll be well on your way to:

  •  Freeing up huge blocks of time in your day, so that you can focus on the places you add the most value….. or on spending more time with your family and friends!
  • Creating a more reliable, quality-driven experience for your leads and customers…. throughout your sales process
  • Decreasing your costs, increasing your sales, and ultimately growing your profits dramatically….. both from new and existing customers

….and taking a whole lot of stress out of your life when you know that you don’t have to worry about a big chunk of your marketing!

TDLR; don’t waste hours on marketing tasks that can easily be taken care of by automation.

#157: How to Automate Your Online Marketing - Part 3
#157: How to Automate Your Online Marketing - Part 3


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