#158: How to Automate Your Online Marketing – Part 4

Mar 26, 2023 | Marketing / Automation

In the past few videos, I’ve shown you how you can automate everything from checking your work to sending out reminders. There are so many tools you can use to save time, energy, and money! But best of all, you are building trust and building relationships with your subscribers, clients, customers, prospects, and team.

Today’s episode wraps up with How to Automate Your Online Marketing – Part 4.

In this episode, we are wrapping up this month’s theme of automating your online marketing.

I am Lisa Wells, your Virtual Assistant Trainer.

In the past few videos, I’ve shown you how automating your online marketing and how you can automate everything from checking your work to sending out reminders. There are so many tools you can use to save you time, energy, and money. But best of all, you are building trust and building relationships with your subscribers, clients, customers, prospects, and team.

Wrapping up with Part 4.

12. Give Webinars

A webinar is an online seminar. Instead of meeting physically someplace offline, you can “meet” online with attendees from all over the world. Webinars can be recorded as well and used for content marketing.

Nearly every aspect of holding a webinar can be automated. You need some type of automation to hold a webinar in the first place. Automated programs can handle things like webinar registration, promoting your webinar, sending reminders, and special features you can use during the webinar.

Zoom and GoToMeeting are two popular options.

13. Automated Payments

If you’re selling online, there’s never any reason you have to take customer orders manually. Payment automation is how most payments are done online.

Users simply log in to the system or scan a QR code and then payment is automatically transferred to their account.

Automated shopping carts are used by e-commerce stores large and small, from e-commerce giant Amazon to the very smallest online stores. The shopping cart allows the customer to add items, remove items and manage quantities themselves, and then pay when they’re ready to check out.

VA Business Builder Boutique uses Woocommerce for its ecommerce capabilities. Not that hard to set up and the cost is minimal.

14. Landing Pages

A landing page is a webpage for generating leads that’s set up so that it runs completely on autopilot. It is a simple page that has a sign-up form to enter an email address and other contact details. There’s usually a free gift as an enticement for visitors to sign up. People are reluctant to give out their names and email addresses, so the freebie gives the visitor an incentive.

Once your landing page has been created and published, you have to drive traffic to it. But once you’ve laid the groundwork, the page does the rest for you. Landing page visitors sign up and download the freebie without you having to do anything at all.

LeadPages is a landing page builder, but you can easily use Divi or other page builders to accomplish the same thing.

15. Talk, Don’t Type

If your typing skills aren’t up to par or you consider writing content a drag on your time, you can speed up the process by using a voice recognition software program. This is an automated program that types as you talk. You open the program and start speaking; the program will do the rest.

Voice recognition programs take some training before they work smoothly, and there is also some editing to be done after the text is written. But voice recognition can save you a great deal of time if you prefer to think out loud or you can’t type quickly. You can simply create a basic outline of what you want to cover in the article or blog post, and talk from point to point, going back later to edit and clean up.

Google “voice to text” for suggested programs, tools, and apps.

If you enjoyed this episode and want more automation tips and strategies, check out my How to Automate Your Online Marketing training system.

I will show you how to:

  • Identify exactly where in your business you can benefit most from automation
  • Create a social media automation plan that cuts down on the amount of time you spend on social media while increasing engagement
  • Develop an email marketing automation strategy that builds your list of leads and customers while getting more sales from the subscribers you already have.. And more!

Includes a comprehensive training guide, workbook with course worksheets, and a bonus social media scheduler template in Excel.

You can find the product below or head over to my VA Business Builder Boutique by clicking on Shop by Type in the menu bar and you’ll see a link for all of my Ebooks and Training Guides.

Bye for now.

Did you enjoy this episode and want to put it into action? Check out this training system!

How to Automate Your Online Marketing


Whether you’re a one-person show or you have a small team to work with, I doubt your marketing budget is limitless. But it’s not just a matter of time and money, the more marketing tactics you’re juggling, the more likely it is that a ball will be dropped somewhere.

You might forget to send a customer a thank-you note. Or forget to post to your Facebook Group for days. Or maybe you’re just not bothering to send emails to your leads or create new content for your blog, Because you just don’t have the time to do it all!

And then there are all the profitable opportunities you might miss because you’re just too busy with what you have on your plate already.

Think about the prospective customers you’re losing because you don’t know which ones to spend time on. Or the follow-up sales you’re missing out on because you’re too busy working with current clients.

All these challenges can be tackled with AUTOMATION!

No, you can’t run your whole business on autopilot. There’s a big personal element that’s always critical.

But when you use the power that technology gives us today, you can free up huge chunks of time to focus on the personal stuff, and….

You’ll be running every single part of your business more effectively, more efficiently, and more PROFITABLY.

However, the huge range of automation possibilities can be overwhelming. Especially if you’re not a ‘techie’ to start with.

That’s why I created this training that will guide you through all the different automation possibilities for your business, and help you pick the right ones for you.

In Online Marketing Automation, I’ll walk you through each of the main areas of marketing automation and the tactics you can apply.

You’ll look at how automation can improve every part of your sales process, so that you can get more leads, more customers, and more sales.

Finally, you’ll put together a plan for where you’ll start implementing automation in your own business and the tasks you need to work on right away.

By the end of this guide, you’ll be able to:

  • Identify exactly where in your business you can benefit most from automation
  • Create a social media automation plan that cuts down on the amount of time you spend on social media while increasing engagement
  • Develop an email marketing automation strategy that builds your list of leads and customers while getting more sales from the subscribers you already have
  • Outline tactics for automating your content marketing and using tools to speed up your content creation
  • Design customer follow-up approaches that will help build long-lasting relationships while increasing the lifetime value of all your customers.
  • Draft an integrated automation plan for your overall online marketing strategy.

I’ve divided up the guide into easy, bite-size sections so you won’t get overwhelmed. And, you’ll have no reason to procrastinate! You’ll even get a Workbook to take notes as you complete the activities.

Want the specifics?

 Here are the topics we’ll cover in each major section of the guide:

Module 1: Introduction – How Automation Helps Your Online Marketing

We’ll start by discussing the meaning of the term ‘marketing automation’ and all the benefits for your business. The biggest benefit is usually time, but you might be surprised at some of the others.

Module 2: What is the Goal of Your Marketing Automation Strategy?

In order to create an automation strategy, you need to understand what you hope to accomplish first. In Module 2, we’ll look at different types of goals you might want to achieve and how they line up with your sales process.

Module 3: Social Media Automation

Social media can be one of your biggest time drains, sometimes with the lowest ROI. In Module 3, we’ll look at how you can cut the time you spend on social sites, automate different aspects, but still keep your social media marketing highly personal.

Module 4: Email Marketing Automation

Email is the heart and soul of many businesses, especially when it comes to developing relationships with both leads and customers. In Module 4, you’ll see how you can automate many aspects of email marketing so that you do a better job of converting leads to customers and retaining the customers you already have.

Module 5: Content Marketing Automation

Content creation is something that’s often pushed to the side because you ‘don’t have enough time’, but content marketing is also a key part of building your credibility online. In Module 5, we’ll be looking at both ways to automate some of the marketing side of content, as well as tools that will speed up your content creation.

Module 6: Customer Follow-Up Automation

Your current customers are your best source of repeat sales and additional revenue, but you’re probably not taking advantage of all the automation available for making this happen. In the last module before we finish up, you’ll learn about some powerful tactics and tools for using automation in your ongoing customer relationship-building.

Conclusion: Create Your Marketing Automation Plan

By this point, you’ve learned about some astounding ways to use automation that will make an enormous impact on your business and your life. In the concluding module, you’ll spend time putting it all together by building your personal automation plan and identifying your next steps.

Once you complete, you’ll be well on your way to:

  •  Freeing up huge blocks of time in your day, so that you can focus on the places you add the most value….. or on spending more time with your family and friends!
  • Creating a more reliable, quality-driven experience for your leads and customers…. throughout your sales process
  • Decreasing your costs, increasing your sales, and ultimately growing your profits dramatically….. both from new and existing customers

….and taking a whole lot of stress out of your life when you know that you don’t have to worry about a big chunk of your marketing!

TDLR; don’t waste hours on marketing tasks that can easily be taken care of by automation.

#158: How to Automate Your Online Marketing - Part 4
#158: How to Automate Your Online Marketing - Part 4


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