The more people see you, the more they’re going to remember you. When you think of it that way, you can automatically see that as people notice you it will build your brand. Some studies say that a new customer needs to be exposed to you at least seven times over a short period of time in order to recognize your existence.
Be Active on the Right Social Media Platforms
You don’t need to be on every single social media platform. You might want to get a profile on each of them, but you don’t need to be on every single one. You only need to be where your audience is. Study your audience to find out where they like to be active. When you discover that, that is where you should concentrate your efforts.
Improve and Optimize Your Visual Branding
Images and graphics are very important online. People are attracted to looking at images over text first. Ensure that you have the same branding throughout all social media platforms, your website, and offline.
Develop Your Brand Voice
What does your business represent? Are you the value creator? Are you the pet charity business? How do you want people to feel when they hear about your brand? Do you want them to think of you as the high-quality widget or the price leader, or do you want them to feel as if you’re more exclusive? It’s up to you.
Be Consistent (Everywhere)
Wherever you go, whatever you say, it’s imperative that you are consistent in your values and ideas. For example, if you’re a health coach and you believe soy is bad for you, don’t offer an affiliate link to any soy products or positive information about soy. It would be confusing if you said it was not good for you, but you offered recipes or products that included it.
Blogging or posting articles and content on a regular basis on your website (and then sharing it on social media) should be done regularly. Don’t just do it once, then get upset that there is no response. Content marketing is a slow process. It is more effective than other methods, but it does take time and commitment.
Work with Influencers
One way to be more visible is to work with influencers. Don’t worry; you don’t have to find someone with a million subscribers. You’ll want to pick the right platform for your product or service, but other than that find someone with 10,000 to 40,000 active subscribers or followers to work with.
Make the Most of Your Profiles
Don’t forget that on all social media you have a profile or a bio space that needs to be completed. Use every single space the platform offers you that you reasonably can. If you don’t have content for that space yet, put it in your calendar to create it. Check them regularly because each platform often updates the features they offer.
Many people are scared to promote themselves on social media. But, you must. Now, don’t go and spam a group about your offers without permission, or anything like that. However, use retargeting ads with the Facebook pixel, look-a-like ads, and some paid promotions. Build up a group where you can engage with others and promote your products without issue.
Remember that social media is about being social. No one is on Facebook to buy stuff. But, if you engage, share, and become a resource to people on those platforms, you’re going to stand out from the crowd and build trust through engagement.
Building your brand is something you should always be doing – just like marketing. It’s all part of the solution to reach more people, help more people, and make more money. But it all starts with being more valuable on social media so that you can use the platform to promote your content, products, and services.