Your business would not be here without someone to buy your products, services or recommendations. That’s a fact. Learning to deal with customers and make them feel super-special is part of the job as a business owner, and should be a major goal going forward. What’s really awesome is that it’s not even hard to do.
* Listen Carefully – The more you listen to your customers, the better. You can listen to them enough to hear between the lines so that you can create more products and services that make them feel as if you can read their mind.
* Respond Enthusiastically – When a customer reaches out to you, always respond enthusiastically in a way that makes them feel important. If you cannot afford to pay someone to do customer service for you, get a good ticketing system that will answer them fast.
* Make It Easy for Them to Connect with You – Don’t hide behind your computer. Let people respond to your emails to them. Not only that, invite them to. Tell them about all your social media profiles and where to find you, and they’re sure to want to join in.
* Study Them – Learn everything you can about your audience. The more you can mirror their values, likes, and dislikes, the more they’re going to feel a kinship with you that takes it that one step closer to making them feel like VIPs.
* Ask Them Questions – Always include your customers in your future product development by asking them questions. You may want to make the question a choice between three new exciting products that you’ve worded differently, or get them to help you choose which cover you put on your new book. They’ll feel involved and important due to that.
* Follow Up Fast after Purchase – When your customer purchases from you, follow up fast. They should get scheduled emails right away from you that ask questions, give instructions, thank them, and more.
* Call Them – This might be harder, but if you sell an expensive item, you might want to call them to thank them for their purchase and ask them if they have questions about their purchase a few days after they get it. Even if you only leave a message, they’re going to feel surprised and special.
* Live Up to Your Promises – If you make a promise, live up to it. If your sales page says that your product does XYZ, it needs to do XYZ without any problems. If there are problems, fix them as soon as your customer points them out and thank them for it.
* Thank Them – Always thank them, not just after purchase but also within your autoresponder messages, on social media, and in your blog posts. If you go live on Facebook, thank them there too. Thank them often and in public. When they know they’re important to you because you told them, they’ll feel important too.
Pleasing customers isn’t really that hard. You just need to offer them real solutions for their problems that are easy to implement and well put together. Listen to them, provide what they need, and follow up to ensure that everything is working as planned.