According to many business and marketing experts, slide shows are on the rise. More businesses are using them to reach a larger audience and provide valuable content., owned by LinkedIn, has been cited as one of the fastest growing social sites. SlideShare has 60 million monthly visitors and 130 million page views. It’s listed as one of the 200 most visited websites in the world and was recently voted amongst the World’s Top 10 tools for education and eLearning. It’s also super easy to use.

Step One: Create a Slide Show

There are many different types of slide shows to consider. Much like traditional print content you can create how to content, tips, checklists and more. Establish a goal for your slide show and determine how you’re going to provide value to your viewers. You may want to spend a few minutes studying other slide shows on to envision what’s possible. One of the keys to a good slide show is to make sure each slide is focused and easy to read.

Slideshare supports the following formats:

* Presentations: pdf, ppt, pps, pptx, ppsx, pot, potx (Powerpoint); odp (OpenOffice)

* Documents: pdf, doc, docx, rtf (MSOffice); odt, ods(OpenOffice)

* Videos: mp4, m4v, wmv, mpeg, avi, mov, mpg, mkv, ogg , asf , vob , 3gp, rm, rmvb, flv

* Infographics: pdf

Presentations, documents, infographics, PDFs  up to 100 MB and professional videos up to 500 MB.

Step Two: Sign In

The next step is to visit and click on the “Upload” button. You’ll then be taken to a new page where you can choose between uploading a public slide show or a private one. Choose one of the options and you’ll be asked to sign in. If you have a LinkedIn or Facebook account you can log in with that information. If not, you’ll be asked to create an account. A basic membership is free. If you want analytics, the ability to upload videos and more features then there are incremental fee based accounts that you can choose from.

Step Three: Upload Your Video

Click on “upload” and you’ll be directed to choose a file from your computer. Click on the presentation file and wait. It’ll upload in seconds. You can then rename your presentation. Remember that this is searchable content, use keywords in your title. Make the title attention grabbing and value driven. Use the same tactics you’d use for creating a blog post headline.

You can then assign a category to your slide show and create a 3000 character description. Again the description should motivate prospects to click on the slide show and view it. Your description should have keywords in it as well as make a promise and inspire interest. Add tags to your slide show and then click “Save and Continue.”

That’s it. That’s how easy it is to use to share and market your business. You’ll be given an embed code so you can embed your slide show on your blog or website. You can also instantly share itt on social media sites. If you haven’t used, give it a try. You’ll be surprised how easy and effective this content format is to use.