The million dollar question: What do your customers want? If you can answer this, then you will be at the top of your game. Everyone will want to pick your brain.

There are a few things that you need to know. Most women are emotional buyers. When it comes to buying everything from sugar to clothing, they are more likely to buy products that appeal to them on a deeper level.

Men are generally more rational shoppers. This is not to say that women are not rational, but men tend to look at the practical reasons for buying something. They do have their moments when emotion takes over, typically when they see an ad for a new pick-up truck or some hot techie gadget.

Knowing the emotional habits of your customers will go a long way to helping you reach out to them and giving them what they want. Think back to whether you have ever bought anything on the spur of the moment. What made you buy? Use that knowledge to create a marketing campaign that will connect with your customers both practically and emotionally.

This strategy can work for you as long as you have a belief in your product. Customers can tell when you are trying to put forth a sales pitch simply to make the sale. Your attention to their needs after the sale will bear out their suspicions. When you believe in what you are selling, then you will make sure that the customer is happy with their purchase from beginning to end.

Ways to Connect with Your Customer

* Use personal testimonials – A test of a good product is one that the seller will use themselves. If you have tried it, tell your customers about your experience. Intermingled with that great content you are writing, place personal snippets about you.

* Use customer comments – Provide a place for customer feedback on your website. But, don’t just record it; read it and use it. In blog posts and new content, mention issues that customers have brought up. Lay out plans to improve based on their comments. Also, respond to them, if only in the comment section that you have set up.

* Use good customer service skills – Respond in 24 hours to any customer complaint. Offer satisfactory policies to help the customer, such as money-back guarantees or fair exchanges for defective merchandise.

* Offer contests and incentives – On your blog or Facebook page host mini-contests or incentives for those who sign up for new promotions. Also send out coupon codes to be used at certain times of the year when customers spend over a certain amount.

What are the needs of your customers? If you can figure that out using the tips above, then you are well on your way to creating a profitable business with a strong customer base.