Even smart virtual assistants can often overlook list-building opportunities for email marketing. Here are six suggestions you should be making the most of.
1. Create a Great Irresistible Free Offer (IFO)
These days, every Theresa, Diane, and Haley offers a free newsletter, so you need to go at least one better if you wish to stand out. A free ebook, tip sheet, checklist, or ecourse on a hot topic in your specialty or niche, will help encourage people to join your list.
2. Make the Most of Your Blog or Site
Make it easy to subscribe for anyone who comes to your site. Email marketing services should offer a range of types of forms. The most common is the inline form, where you put the sign-up form on a landing page (commonly referred to as a squeeze page) and they register from there.
However, there are other kinds of forms that can be made site-wide, so they can register from anywhere. The most familiar one is the pop-up; a small screen that appears in the middle of your page (use sparingly, they work but people are getting tired of them). What I use is an exit pop-up so as not to detract the person when they are on the site. .
3. Make the Most of Your Social Media Sites
Firstly, you should have a full, detailed profile at each of the social networks you participate at, such as Facebook, Google+, LinkedIn, and Twitter. If you don’t participate in that group, don’t create a page. Link to your offer right in your profile. Link to your offer in the content you publish. Use the tools available, such as being allowed to put a subscribe button on your Facebook page.
4. Host Webinars
An exciting live event online can drum up a lot of interest. Ask people to register in advance and to give their name and email address. Once they are on the list, get them excited to attend. Ask them to send in questions. Send them reminders of the time and date of the event. After the event, follow up by inviting them to learn more, such as by signing up for a free ecourse that gives them further information about the topic. As a virtual assistant, you can also use webinars to showcase your services or packages.
5. Leverage Your PowerPoint Decks and Videos
If you have any PowerPoint presentations on your computer that don’t contain highly classified information, why not share them? Post them on SlideShare.net and cross-promote the content at your LinkedIn profile (LinkedIn owns SlideShare now). In your slideshow description, link to your email marketing page. In your LinkedIn profile, also link to a squeeze page with a free item of broad appeal.
Create great videos for YouTube and link to them in the video description.
6. Form Strategic Partnerships
I always say, this business is built on relationships. With strategic partnerships, you would find someone who worked in your niche who was not a direct competitor. You email one of their offers to your list, and they email one of your offers to their list. It is a great way to expand the reach in your niche, because you already know that the people on their list are interested in the offer. For example, I promote Freelance University (formerly VAClassroom) because Craig Cannings offers hard skills training, which I do not offer. I promote Tawnya Sutherland of VANetworking.com because she offers the VA Virtuosos online conference, as well as a low-cost membership and support group to VAs that I don’t offer.
See where you can form a mutually beneficial partnership and don’t be afraid to reach out.