Do you blog to support your business? Maybe your blog is your business. If so, then a high page ranking would help you grow and profit. This New Year’s consider making your blog your resolution. Strive to achieve a higher ranking for your blog. Grow your profits and your traffic. Here’s how to resolve to achieve a higher ranking for your blog this year.
Step One: Where is your blog right now?
The only way you can set and achieve goals is if you understand where you’re coming from. Take a look at your blog’s current ranking for your identified keywords. What page are you on? Also take a look at your analytics. What keywords do people use to find your blog? This is valuable information.
If you don’t use analytics right now, then consider installing it. Google Analytics is free and it’ll provide a wealth of information. It’ll be difficult to plan and achieve your New Year’s resolution without a means of measuring success. Analytics will help you measure success.
Step Two: Where do you want to go?
Now you might automatically say, “I want to go to number one of course.” That’s a noteworthy goal. However, consider breaking that ultimate goal into smaller, more manageable steps. For example, if your blog is currently ranking on page nine for your primary keyword, then you may want to first aim for page eight. However, also take a look at your supporting keywords. These generally have less supply and you may be able to reach page one more quickly for these.
Step Three: How are you going to get there?
Once you’ve identified where you are and where you want to go, it’s time to plan. Consider starting with the easiest goal first. For example, if you rank on page two or three for a supporting keyword and are on page nine for your primary keyword, it may be easier to focus on your supporting keywords first.
The key to improved page ranking includes:
* Linking – internal and external
* Keyword-focused content
* Tagging and categories
Create a plan for each keyword you want to focus on. Start with your easiest goal. Create an internal linking strategy to support that keyword. Participate in online activities that motivate others to link to blog posts on that keyword topic. For example, social media is great for driving traffic to a blog.
Finally, create more content focused on that keyword. This isn’t something that’s going to happen overnight, so create a plan to accomplish it. For example, write one blog post each week that focuses on your keyword.
Make sure you’re tracking the results. When you reach your goal, celebrate your success. Give yourself a hearty pat on the back. Then turn your attention to your next keyword.
Through a systematic approach you can quickly achieve a higher page ranking for all of your primary and supporting keywords. This time next year you may be the first blog to show up on the search engine listings. To your success in the New Year!
P.S. Get a free lesson on “Understanding Google Analytics” when you sign up at http://www.quickstartyourmarketing.com/