#83: Repurposing Audios and Videos

Marketing / Automation

This month’s theme is “Content Multipliers.”

You have some amazing multimedia. Maybe it was a video series, a few podcast episodes, some audio MP3s, or even webinars. You loved the content, but you’re stumped on how to re-use it.

In this quick video, I’m going to share 3 ideas on how to repurpose your audios and videos.

You have some amazing multimedia. Maybe it was a video series, a few podcast episodes, some audio MP3s, or even webinars. You loved the content, but you’re stumped on how to re-use it. In this video, I’m going to share 3 ideas on how to repurpose your audios and videos.

Idea #1: Create an eBook

While multimedia products are great, many people do prefer eBooks. eBooks can be read anywhere, downloaded to mobile readers, and even printed out in some cases.

The first thing you need to do is gather your content. Decide which content goes where. For example, video #3 on the benefits of meditation will probably make a great chapter one. Video on meditation exercises for busy parents would be good for chapter two.

You don’t have to get overwhelmed at this step and create a spreadsheet or anything complex. You just need a list of chapters and the corresponding video content. Think of it as your early “table of contents.”

Now that you’ve gathered and organized your content, it’s time to get it down in a document. You can transcribe it yourself, but this process can take hours and hours. The easiest and best solution is to hire a transcriptionist. Depending on your budget, you can also just use a transcription service like Rev. The advantage with services like these is that a real, live human being is typing up the audio, so you’re less likely to have clean up mistakes that machines are prone to making.

You can also try using Google Documents. You’ll need to sign into your Google account then open a new Google Document in the Chrome browser. Click Tools > Voice Typing. Then hit play on your video or audio. Save your new formatted document as a PDF.

Idea #2: Make animated GIFs

If you’ve ever been on social media and seen an image start moving like a video, you’ve encountered an animated GIF. These tiny images are quick videos that loop repeatedly and usually only last a few seconds.

GIFs are useful for sharing information with your community quickly and sometimes add some fun into your emails or blog posts because unlike regular videos, animated GIFs can play within an email.

Creating animated GIFs doesn’t have to be hard or complicated. Let’s run through it using a free website called Giphy. First, go to giphy.com and login or create an account. Once you are in, click on Create and choose your video to upload or add your URL to your existing video. There are limitations if you want to upload a video.


Of course, you should take the time to brand your video right now. You can do this by clicking on Continue to Decorate button and adding a line of text with your website address.

After you’re happy with your animated GIF, upload it to giphy where you can share it, embed it, or link to it.

Idea #3: Create an audio or video course

Another way to use videos or audios is to create a video or audio course. You can create a course using just text, but consumers view courses with multimedia as more valuable. 

To create an audio or video course, first, decide on your topic. What will you be teaching your students? What problem are you solving for them? How will you make the learning experience fun and enjoyable for your community?

Once you have a topic in mind, start combing through your old content. As you do this, you’ll likely come up with plenty of lesson ideas. Jot those down as you work and make notes of which videos or audios match the various lessons.

After this, step back and look over your lesson plan. See if you can spot any gaps you might need to supplement. For example, if you’re teaching a course on PhotoShop, you may realize that you forgot to cover the text tool or how to move layers around. Make a note of these needed lessons so you’ll remember to fill in these holes later.

Next, take your videos or audios and edit them. If they’re long, trim them down. If they need additional content, like clarification on an issue, you’ll want to add that.

Coming up next week I’ll show you how to repurpose your checklists and worksheets.

Did you enjoy this episode and want to put it into action? Grab this template bundle!

Content Repurposing Templates


Template bundle includes:

  • Insider’s Guide
  • 55 Ways to Repurpose Your Content
  • 3 Worksheet Templates – Use these templates to quickly create worksheets from your content.
  • 3 Checklist Templates – Another set of templates to help you create fresh content.
  • 3 Report Templates –  A handy way to turn articles or emails into a report.
  • 3 Slideshow Templates – Convert your articles, blog posts, or emails into slideshows using these handy templates.
  • 10 Snippets Promo Graphics  Use these to create tips, quotes, and other graphics snippets you pull from your content.


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