This month’s theme is “Content Multipliers.”
Maybe you’re like me and love templates and have a lot of outlines, checklists, worksheets that you’ve put a lot of work into. Repurposing checklists and worksheets lets you breathe new life into old content. It keeps your costs down while giving you more content to share with your community.
In today’s video, I’m going to share 3 ideas on how you can repurpose those checklists and worksheets.
Maybe you’re like me and love templates and maybe have a lot of outlines, checklists, worksheets that you’ve put a lot of work into. In today’s video, I’m going to share 3 ideas on how you can repurpose those checklists and worksheets.
Idea #1: Create an In-Depth Tutorial
You can take a checklist and turn it into an amazingly in-depth tutorial. The first thing you’ll want to do is create an introduction for your tutorial. You only need to type up a quick paragraph or two. It’s smart to share why the tutorial is needed or how you came to learn it.
For example, you might say, “I wanted to share this tutorial with you on creating a thumbnail for your YouTube videos after I spent an hour searching for how to do this and only found outdated advice.”
Once you have your introduction, move on to the steps listed. Expand on them by including more detail. Most checklists are short and streamlined. This is great in checklist format when the reader needs a quick memory jog.
But in a tutorial, readers typically expect more detail. So, don’t just say “open your image.” You’ll say something like, “To open your image, click on the File menu in the upper left corner. The second or third option is Import. Click on it and you can select your image.”
To make your tutorial even more helpful, try to take screenshots as you’re explaining the steps.
Once you’ve finished expanding on the steps and adding your images, you’ll want to add a conclusion to your tutorial. This is your chance to give any additional reminders to your community and wrap up your thoughts.
After your conclusion, make sure to include a call to action. Invite your readers to join your mailing list, sign up for your course, or follow you on Facebook. This ensures that visitors who enjoyed your content will continue to hear from you for weeks or months to come.
Now that your in-depth tutorial is complete, you can post it to your website or blog. You could also save it as a PDF and simply give it to your mailing list subscribers as a free, unexpected gift.
Idea #2: Worksheets Make Great Content Upgrades
If you already have one opt-in gift like a short report or video series, you’re probably seeing some list growth. But having just one single opt-in is a bit like building a store with only one door. Sure, it’s still functional but you’ll get even more customers if you have multiple doors available.
It’s the same way with your mailing list. You’ll grow it even faster if you have multiple ways that people can “enter” your list. That’s where the content upgrade comes in.
In case you haven’t heard this term before, A content upgrade is a bonus item that you offer website visitors after they consume some of your content. For example, you have a wonderful article you’ve written about helping your kids develop self-esteem. It’s one of your most popular posts. You could make the post even better by including a worksheet, checklist, or cheat sheet for parents at the end.
Ask these visitors to sign up for your mailing list to get instant access to your content upgrade. The advantage here is that you’re giving your subscribers something valuable while growing your list.
Idea #3: Transform a Checklist into a Video
Another way to use your repurposed content is to take a checklist and create a video around it.
If your checklist is teaching users how to do something like play the guitar, learn to skateboard, or start a garden, then you’ll want to grab a camera and record yourself walking through the steps.
For example, you might take your smartphone and show users how you prepare the dirt for planting. Along the way, you might give tips and insights into what time of year is best to plant various crops.
Creating a video this way is great if you want to be on camera and prefer to teach your audience as you go.
But if you don’t want to be on camera, you don’t have to be. You can take the steps from your checklist and create an over-the-shoulder tutorial video. This is especially helpful if you’re explaining a tech topic.
When creating a screenshot-style video, be sure to slow down and talk about what you’re doing and why you’re doing it. For example, you might say, “I’m choosing these dimensions for my Facebook cover photo so when I upload it, the final image will display correctly across all devices including mobile ones. That’s why I recommend you use the same dimensions.” See how I’m expounding an explanation?
Add an intro slide, add each step from the checklist and turn it into a slide. Add a closing slide that quickly recaps everything your audience has learned. Then create a final slide with a strong call-to-action. Encourage your viewers to go deeper with you by signing up for your mailing list, buying your product, or hiring you.
Once you’re done with these slides, it’s time to go through and add narration. This my friends is what I do to create Systems Sunday – I create PPT slides, add narration, then export as a video.
Coming up next week we will go over repurposing graphics.
Catch up on other Content Multipliers episodes + Resources mentioned in the video:
Did you enjoy this episode and want to put it into action? Grab this template bundle!
Content Repurposing Templates
Template bundle includes:
- Insider’s Guide
- 55 Ways to Repurpose Your Content
- 3 Worksheet Templates – Use these templates to quickly create worksheets from your content.
- 3 Checklist Templates – Another set of templates to help you create fresh content.
- 3 Report Templates – A handy way to turn articles or emails into a report.
- 3 Slideshow Templates – Convert your articles, blog posts, or emails into slideshows using these handy templates.
- 10 Snippets Promo Graphics Use these to create tips, quotes, and other graphics snippets you pull from your content.