#85: Repurposing Graphics and Infographics

Mar 22, 2020 | Marketing / Automation

This month’s theme is “Content Multipliers.”

If you’ve got a great collection of infographics, images, quotes, you might be stuck on how to use them again. After all, some content just seems “stuck” in its format to you.

Here are a couple of ideas to get you thinking of how you can repurpose graphics and infographics.

If you’ve got a great collection of infographics, images, and quotes, you might be stuck on how to use them again. After all, some content just seems “stuck” in its format to you.  Here are a couple of ideas to get you thinking on how to repurpose graphics.

Idea #1: Create Card Decks

If you have some quotes or short text updates that are inspirational. These are great for filling your social media calendar. You can use a scheduling tool like Buffer or HootSuite to keep your feed topped off.

But that’s only one use for short content pieces. You can also use them to design card decks. Card decks can serve a variety of audiences and only need small amounts of content per card.

If you’re not familiar with card decks like what I’m talking about, look at these Affirmators. This is a collection of 50 affirmation cards designed to provide self-help and encourage personal growth. You can find card decks designed for families, teens, couples, teams, kids, CEOs – anything you can think of.

Decide on the card deck length and gather the content.

Once you have your collection of card content, it’s time to create the cards. You can do this in PhotoShopCanva, or another photo editing program of your choice. You can use any dimension you choose for your card deck, but the best ones are usually around 2.5 inches x 3.5 inches (that’s standard poker size). The reason this is a great size is because the card is easy to hold and read for most people.

But consider your target audience before you commit to a card size. If you serve older seniors who have eye problems, then you may want to opt for a larger card size so you can make sure your font is easy to read.

Keep in mind that all of your cards will have the same back or exterior. So, you only need to design the back card once. But you do want the exterior to feature your branding in some way. This could be your logo, website address, or even a photo of you.

Once your work is finished with the card deck, it’s time to get them printed. You can search online for a printer to find the best one for your needs. Just Google a term like “print custom card deck.”

Alternatively, you can use a site like SuperiorPod. They offer a variety of card sizes and finishes to choose from. If you followed the dimensions listed earlier, you’ll choose Poker Size Custom Card Decks from the list on the site.

As soon as you upload your cards, you can place an order for them. This is a smart practice so you can inspect the quality for yourself and you may even want to order a few copies to give away to colleagues or clients.

Idea #2: Publish A Detailed Blog Post

Infographics are amazing pieces of content. They’re meaty and visual. They’re super easy to share. You can post them on social media sites like Pinterest, Instagram, and Facebook.

But did you know you can also use one to create a detailed blog post? This will drive more traffic to your website and make you look like an authority in the eyes of your audience and search engine bots.

To do this, you’ll want to start by giving your blog post a good title. Calling it “15 Interesting Stats about ABC” isn’t that fascinating and probably won’t result in that many clicks.

Instead, look at your infographic and decide what the most interesting stat from it is. For example, you might decide that the number of puppies born every year is interesting but the number of them that end up in puppy mills is the angle you want to go with.

Once you have your fascinating statistics, use it as your blog post title. But make it clear that your audience will get a benefit from reading it. For example, you might title your post, “7 Out of 10 Puppies will End Up in a Puppy Mill – Unless You Help” or “9 Out of 10 Spouses Cheat—Here’s How to Protect Your Marriage.”

Now write down the statistics mentioned in your infographic and use them in your content. With the affair angle, you might mention on how many spouses use social media to cheat and what the warning signs are.

When you’re done with the content, you can add the entire infographic into your blog post. But often you’ll get more use out of your infographic by breaking it up into several different images.

You can find photos to use with your stats by using royalty-free images from Deposit Photos or iStock. If you’re on a tight budget, try to grab some Creative Commons photos from Unsplash or Pixabay.

Once you’re done adding photos, publish your post and promote it on social media to drive traffic back to it. You can also email your list with a link to it so your subscribers can enjoy your meaty post, too.

I hope that gave you a couple of fresh new ideas on how to repurpose your graphics. Next week we finish up our content multiplier series with repurposing case studies and white papers, see you next week.

Did you enjoy this episode and want to put it into action? Grab this template bundle!

Content Repurposing Templates


Template bundle includes:

  • Insider’s Guide
  • 55 Ways to Repurpose Your Content
  • 3 Worksheet Templates – Use these templates to quickly create worksheets from your content.
  • 3 Checklist Templates – Another set of templates to help you create fresh content.
  • 3 Report Templates –  A handy way to turn articles or emails into a report.
  • 3 Slideshow Templates – Convert your articles, blog posts, or emails into slideshows using these handy templates.
  • 10 Snippets Promo Graphics  Use these to create tips, quotes, and other graphics snippets you pull from your content.


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