#97: “Set and Forget Systems” – 7 Elements of an Irresistible Lead Magnet

Oct 11, 2020 | Marketing / Automation

A lead magnet is an incentive that you can offer to potential buyers or prospects in exchange for their email address or other contact information. These are free items that you use to capture email addresses in order to build your list so that you can follow up with these leads and build trust in the hopes that you can do business with them.

Examples of lead magnets include: PDF checklist, report / e-book, whitepaper, audio / video, e-course, quiz, sampler packs… So many examples!

In this video, I’m going to use my own lead magnet on VirtualAssistantForms.com as my example as I go over 7 things your lead magnet must do. I also want to show you that a lead magnet doesn’t have to be complicated or super fancy in order to be effective.

Welcome to systems Sunday and this month our theme is set and forget systems. Today we are going to go over lead magnets and I’m going to take you behind the scenes and show you my best converting lead magnet. I want to show you that it doesn’t have to be super fancy to be effective.

lead magnet is an incentive that marketers offer to potential buyers or prospects in exchange for their email address or other contact information. You are capturing email addresses in order to build your list so that you can follow up with these leads, build trust, in the hopes that you can do business with them. Examples of lead magnets include free PDF checklist, report, ebook, whitepaper, audio, video, ecourse, quiz, sampler packs, so many examples nowadays.

If you are stuck about what to create, what I’ve found that works is to get a picture in your mind of one single avatar that represents the most ideal person who would find your lead magnet absolutely irresistible and create it just for her or him.

I’m going to use my own lead magnet as an example, which is at VirtualAssistantForms.com. Let’s go over 7 things your lead magnet must do:

First, it has to solve a real problem. If you create a lead magnet that doesn’t give your prospect something they really want, it won’t work. VirtualAssistantForms.com solves a problem because people love templates: it saves them time, it removes the guesswork, and they don’t’ have to recreate the wheel. Problem solved.

Second, it promises a quick win. In other words, it should help them to easily achieve something. My lead magnet promises a quick win for the virtual assistant because they are customizable and she can use them in her own business or even with one of her clients.

Third, it needs to be super specific. Don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert leads. I could have named them online business forms or freelancer forms, but virtual assistant forms specify my ideal market and they are made just for VAs.

Fourth, be sure it’s quick to digest- PDF checklists tend to convert really well because they are so quick and easy to digest.

Your lead magnet must have high value – high actual value and high perceived value. Sure they are a collection of forms and templates, but with years of experience and expertise. For example, it comes with a * Sample Client Assessment / Questionnaire Form  the VA can use as a phone script when interviewing new prospective clients) *. It took me years to create that.

Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification. My collection of ready-to-use forms that can be downloaded right away and compatible with Office or Adobe Acrobat, nothing else to install or hoops to jump through.

Demonstrates your expertise or unique value proposition. After using my forms, and seeing how efficient and high quality they are, they will want to buy from me down the road.

Does your lead magnet check these boxes? You may only need to tweak a few things to get it working better for you. Nothing wrong with experimenting with different things, just follow these 7 points to build your high-quality list.

If you found today’s video helpful, check out my Business Building Action Kit on sale. This kit comes with a step-by-step for 7 Ways to add more subscribers to your list this month, a worksheet, an action checklist, a 4-week done-for-you calendar, a resource directory with links to tools and resources, and a 21 ideas blueprint. I cover how to build your community, daily list-building activities, finding your perfect list-building mix, and more.

Next week we go over another set and forget system – Facebook page signup tabs. See you next week!

Did you enjoy this episode and want to put it into action? Grab this kit!

Work From Home Planner


If you’re working from home, or you’re a stay at home mom, then this is the planner for you. Our new way of living means that we’re more likely to spend a lot more time working from home, so I’ve made a planner to help you get the most out of your stay at home working life.

Let’s look at all of the things that this planner will help you do if you work from home.


You’ll find planner pages to help you schedule such as a daily planner, weekly planner, monthly planner, and more.

To Do Lists

Use the built-in to-do lists to write down and keep track of all of the tasks and things you need to do, to stay on top of things, and to get things done.


You’ll also find pages to help keep you accountable with “rate your week” sheets.

Goals & Projects

I’ve also included pages and trackers to help you plan your projects, calls, and tasks.

Many more pages included

There are so many pages included in this planner, 29 in total, and you’ll find everything you need to plan your day-to-day activities in style.

Here’s what you get:

  • Broken down daily and weekly pages give you the ability to plan each day and week in detail
  • Pages for project planning, call log, task trackers
  • Lots of sheets for habit building, dreaming and ideas, and goal setting make future planning simple, while dedicated notes and contacts pages put all information at your fingertips
  • Doesn’t contain dates so you can re-use it forever!



  1. 84- Lead magnet strategies for entrepreneurs – The Struggling Biz - […] Biz, we discuss the benefits of a simple lead magnet — as described by Lisa R Wells from a…

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