The Step-by-Step Planner Covers:
- Step One: Craft A Magnetic + Polished Professional Bio
- Exercise: Draft a short, swipeable (and easy-to-understand) professional bio
- Exercise: Draft a longer bio using these formulas
- Step Two: Provide a Scintillating Snapshot of Your Products + Services
- Exercise: List ALL your current services + products in bullet-point format.
- Step Three: Gather + Flaunt Your Showstopping Stats
- Exercise: Gather the statistics you want to flaunt in your media kit…
- Step Four: Showcase Social Proof + Media Mentions
- Exercise: Create a list of all your previous podcast interviews, guest blog posts, print features, summits, TV shows, radio, and even the stages you’ve spoken on
- Exercise: Create a “Media Bank” board in Trello or in a spreadsheet where you include the media’s name, logo, publication date and link for each mention. Follow the samples below.
- Exercise: Reach out to past clients for updated testimonials.
- Step Five: Add in High-Quality Images
- Exercise: Upload the following assets to a filesharing service like Dropbox and then link to them within your media kit.
- Step Six: Create a Killer Call to Action
- Exercise: Write out some simple CTAs
- Step Seven: Get Creative! Design Your Kit With Canva
- Exercise: Schedule time to familiarize yourself with Canva
- Exercise: If you decide to outsource this task, research possible contractors and interview them
- Step Eight: Set Up a Simple System to Keep Your Kit Fresh
- Exercise: Create a recurring monthly task for your VA to track your numbers + stats on every platform you’re active on
- Exercise: Update your media kit template in Canva at least once a quarter
