The Step-by-Step Planner Covers:
- Step 1: Define Your Dream Client
- Exercise: Define Your Dream Client
- Step 2: Know Your Follow-Up Goal
- Exercise: Determine Your Goal
- Step 3: Opt-In Incentives – Giving Your Dream Client What She Wants & Needs
- Exercise: Create Your Opt-In Incentive
- Step 4: Map Your Funnel
- Exercise: Plan Your Follow-Up Sequence
- Step 5: Striking the Right Balance Between Information and Offers
- Exercise: Give Them Good Info
- Step 6: Open Up – How to Write Click-worthy Subject Lines
- Exercise: Create a Swipe File
- Step 7: Crafting Compelling Calls to Action
- Exercise: Create Your Email Calls to Action
- Step 8: Put Your Email Campaigns on Autopilot
- Exercise: Plan Out Your Automation
- Step 9: Test, Track, Tweak & Improve
- Exercise: Track Your Numbers
- Exercise: Email Planning Templates