Finding ways to leverage your other people’s audiences is an effective way to grow your business. Your competition already speaks directly to your audience in a way that they know, like, and trust – why not use that information to your advantage by piggybacking on what they offer?
Let’s look at some easy ways to make use of other people’s audiences.
Guest Content Creation – Create content for other people’s sites and publications by submitting targeted guest content. Learn where your ideal customer gets their information and make sure you are creating content for those platforms and movers and shakers.
Expert Interviews – Offer yourself as an expert guest that can talk about a niche topic with professionalism. Sign up with HARO.org so you can offer to answer questions of media personalities, bloggers, and influencers based on your expertise.
Hosting Webinars – Work with others to produce an amazing webinar as a joint venture or be a guest on someone else’s webinar. Whether you speak at other people’s events or you host your own, you can leverage other people’s audiences by asking that each participant market the event individually.
Affiliate Marketing – When you find the right people to represent your brand in the form of an affiliate, you can reach more audience members. Find super affiliates that are influencers to represent your brand. Join your competitors’ affiliate program and add bonuses to their offers.
Bonus Offers – Create bonus offers for other people’s products so that you can showcase your expertise and piggyback on someone else’s trust. You may want to check with the product creator before offering a bonus or look at their Affiliate Terms of Service to be sure they want you to do that. But a bonus offer can add value to the original offering in a way that separates you from the crowd.
Expert Content Creation – Ask other experts to submit content and interviews for publication on your online and offline publications. When you interview experts and get them to submit their content, other people start viewing you as a mover and shaker too. In addition, if you do an audio or video interview, you can put a replay of the interview on your site so those experts can share the link with their own audience – sending new traffic to your website.
These ideas help you to leverage the competition by giving the audience what it wants and needs where they are used to consuming information. By going where they go, you stand out to them in a way that they can trust. When trust is built, it’s easier to present your offers.
My goal is to make things easier for you… so you can reach more people in your business and get more sales. This template and checklist bundle will help you stay on track while leveraging other people’s audiences to help you grow your business.
Recap – here’s what you get:
- Insider’s Guide
- Editable Planner to brainstorm ideas and evaluate the previous months’ progress
- 6 Checklists to help keep you on track and 6 Email Templates that you can use as swipe copy
- Attracting Affiliates Email Template/Checklist
- Bonus Offer Email Template/Checklist
- Creating Guest Content Email Template/Checklist
- Featured Guest Tactic Email Template/Checklist
- Get Interviewed More Email Template/Checklist
- Webinar Host and Presenter Email Template/Checklist