The Step-by-Step Planner Covers:
- Step One: Audit current content so you know how to squeeze the most out of your social media moving forward
- Exercise: Review your current social media strategy
- Exercise: Conduct a quick social media audit
- Exercise: Take a look at your analytics for your current social media campaigns
- Step Two: Pick crave-worthy core content “themes” so you can hit your social media goals–month after month
- Exercise: Make a list of 1-3 core topics you want to cover in your social media content every month
- Exercise: Figure out how many posts you’ll need for the month–and set a posting schedule
- Step Three: Use time-sensitive subjects, trends and holidays to create major buzz & build a rock-solid brand
- Exercise: Make a list of month-specific content
- Step Four: Plug in promotional content the right way
- Exercise: Plan out your own promotional content
- Step Five: Craft juicy original content
- Exercise: What value-based content can you share this month?
- Step Six: Choose the right social media calendar
- Exercise: Download a template or create your own
- Exercise: Fill in your calendar