Map Out Your Social Media Content in a Weekend Planner


If you took a poll of solopreneurs what the hardest part about marketing their business on social media was, what do you think they’d say?

We bet it would be around posting content that attracts the right people, what to post, what types of content to share, and how to come up with ideas.

This planner walks you step by step how to map out your social media content.


The Step-by-Step Planner Covers:

  • Step One: Audit current content so you know how to squeeze the most out of your social media moving forward
    • Exercise: Review your current social media strategy
    • Exercise: Conduct a quick social media audit
    • Exercise: Take a look at your analytics for your current social media campaigns
  • Step Two: Pick crave-worthy core content “themes” so you can hit your social media goals–month after month
    • Exercise: Make a list of 1-3 core topics you want to cover in your social media content every month
    • Exercise: Figure out how many posts you’ll need for the month–and set a posting schedule
  • Step Three: Use time-sensitive subjects, trends and holidays to create major buzz & build a rock-solid brand
    • Exercise: Make a list of month-specific content
  • Step Four: Plug in promotional content the right way
    • Exercise: Plan out your own promotional content
  • Step Five: Craft juicy original content
    • Exercise: What value-based content can you share this month?
  • Step Six: Choose the right social media calendar
    • Exercise: Download a template or create your own
    • Exercise: Fill in your calendar

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