You should always showcase your expertise online and offline. Never be afraid to market yourself because you can’t control the search engine rankings and you don’t want to depend on ‘hope’ marketing. That’s a very passive way to run your business; HOPING that people will find you. Be visible online and offline, be vocal, tell people what you do, share your experiences, offer advice. THIS will build your credibility and you will gain more visibility, thereby gaining new followers and potential new clients.

No matter what stage of business you’re in today, whether you just opened your doors or have had a string of clients for years, today is the day to concentrate on building your credibility and sharing your expertise with the world.