The Step-by-Step Planner Covers:
- Introduction: Don’t give up hope if you disappeared from your email subscribers
- Exercise: Evaluate your current email practices
- Step One: Renew Your Commitment to Community Building
- Exercise: Set your email marketing intention
- Step Two: Review Your Current Opt-ins
- Exercise: Create consistent messaging
- Step Three: Ask Them What They Want and Need
- Exercise: Create a survey
- Step Four: Get Personal
- Exercise: Write a “Here’s What I’m Up To” email
- Step Five: Bring Them Back To Your Blog
- Exercise: Write a “Here’s What’s New” email
- Step Six: Invite Readers to Connect in Different Ways
- Exercise: Optimize and create consistent branding across all your platforms
- Step Seven: Don’t Lose Your Momentum
- Exercise: Plan your autoresponder sequence
- Exercise: Plan the frequency of your emails
