#41: Simplify Social Media and Skip the Overwhelm

Marketing / Automation

When it comes to social media, I can regurgitate stats, facts, figures, trends, demographics, but that’s not going to help you. Because for the most part, social media helps large companies with big budgets as well as small companies who have social media savvy employees.

For the vast majority of my audience, they have been told they need to be on social media but don’t know where to start, how they can automate, what they need to track, and how to make it simpler and get a return on investment.

Because let’s face it, for solopreneurs, social media is one of the few things that you really can’t delegate or outsource for the most part. Sure you can have someone else create content and post updates, but there is a level of engagement that is required and that requires time. And not having any time is a reality.

So it’s smart to boil it all down and simplify so that you don’t get overwhelmed, especially by using something that may not even be worth it to use.

In this quick video, I tell you what TWO things you need to ask yourself when implementing your social media strategy and how to get started if you are just starting out or if you already have a social media platform.

Welcome to another System Sunday! We are talking about social media this month.

When it comes to social media, I can regurgitate stats, facts, figures, trends, demographics, but that’s not going to help you. Because for the most part, social media helps large companies with huge budgets as well as small companies who have social media-savvy employees. For the vast majority of my audience, you and me, they have been told they need to be on social media but don’t know where to start, how they can automate, what they need to track, and how to make it simpler and get a return on investment.

Because let’s face it, for solopreneurs, social media is one of the few things that you really can’t delegate or outsource the whole thing for the most part. Sure you can have someone else create content, post updates, but there is a level of engagement that is required and that requires time. And not having any time is a reality.

So it’s smart to boil it all down and simplify so that you don’t get overwhelmed, especially by something that may not even be worth it to use.

At the heart of the matter is that the purpose of social media is to drive traffic back to your website. There are lots of benefits, accessing your market, relevance, customer service, engagement, establishing trust – all those are great, but the main action is to have all your social media accounts, networks, and content to drive people back to your website. Because on your website is where they will consume your content, opt into your list, contact you, hire you, buy something from you.

We use social media as a tool to expand our reach for sure, but the main goal is to provide something that is compelling for them to go back to your website and take that action you want them to take.

When you think about everything you will do on social media, you need to keep that in mind and answer these two questions: Who am I trying to attract and what is the action I want them to take?

And it doesn’t have to be just one thing. Let’s say you provide coaching to female baby boomers who want to start a business, some of your content may focus on educating them, while other content will be a call-to-action to buy something. Either way, get clear on those two things.

The reason this is important is because different platforms attract certain personas. For example,  if your ideal client is older females, Google+ users are 73% male and almost a third are between the ages of 15 and 34 so probably not a good match and not a good ROI.  If you are targeting male lawyers, Pinterest will probably be a waste of time as 81% of its users are female and very visual.

You need to know who your ideal client is so that you can choose the best platform to reach them.

Second, what is the action you want them to take when they reach your website? Make sure your content is in alignment. What I mean by that is say if you are a consultant specializing in lead generation strategies on your website, then offering a case study or white paper on those strategies, lead generation tips, sample workflows – those are in total alignment with your brand and offerings.  If you are a female empowerment coach but your content revolves all around how to make money, it may be a disconnect.

How do you get started?

If you are not yet on social media, pick one platform where your ideal clients hang out to get started with. Gather up some essentials, such as a clear photograph of yourself, your bio, and some background images that represent your brand.

If you are already on social media, do an audit and if you aren’t active on those accounts, delete them. It’s better to start over than have an inactive page or account because it looks like you don’t care or not paying attention. For those you want to continue with, update your photo, check your links, update your bio. Make sure you have logins and passwords for each account, update your password list.

 

 

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