#103: How to plug in promotional content the right way to capture attention, drive interest, and produce sales

Nov 22, 2020 | Marketing / Automation

An essential part of planning out your social media calendar for the next month is to plug in your promotional material.

Although you may occasionally have a month where you aren’t offering any promotions or launching something new, this will likely be the exception rather than the rule; and even a relatively small event, such as a simple flash sale, needs to be incorporated into your social media calendar.

In this video, I give you 6 ideas of promotional content you can add to your social media calendar to capture attention, drive interest, and produce sales.

(Don’t forget the downloadable I mention in the video – the link is below in the Resources section.)

An essential part of planning out your social media calendar for the next month is to plug in your promotional material to capture attention, drive interest, and produce sales.

Although you may occasionally have a month where you aren’t offering any promotions or launching something new, this will likely be the exception rather than the rule; and even a relatively small event, such as a simple flash sale, needs to be incorporated into your social media calendar.

Here are some of the factors you’ll want to think about adding to your calendar:

New and Updated Offers and Services

What new offers or services are you launching in the next month or so? Even if you aren’t exactly sure when you’ll be ready for your launch, make sure to add some reminders to your social media calendar in case you’re ready before the month ends. Also, think about any updates to existing offers and services that are coming up. If your calendar looks sparse, think about whether you have anything you can tweak to serve as a relaunch of sorts.

Course and Program Launches

Do you have products or programs that open up membership on a quarterly basis? Is this enrollment period coming up in the next month? If so, make sure you’re using your social media calendar to build excitement and engage your audience. Do you have a new program coming online next month? Plan ahead so you can make your followers eager to sign up when it’s ready.

Time-Sensitive Promotions

Flash sales and other time-sensitive promotions are great ways to get a quick boost in sales, and you’ll want to ensure your social media followers know when they have a chance to save some money. Is your birthday coming up in the next month? Consider celebrating the occasion with a 24-hour flash sale. Black Friday and Cyber Monday are times when your followers are likely on the lookout for savings. A brief promotion, which you’ll share on your social media platforms, can be especially effective.

Other Types of Launches

Have you been working on a book that’s ready to launch next month? Now’s the time to start planning out your social media strategy. Use a series of posts during the next month to build a bit of hype. Apply this strategy any time you’re launching something new. A forthcoming podcast, for example, can perform better if you’re including information in your monthly social media calendar. If your new website is almost ready to come online, make sure you’re integrating this launch with your social media platforms.

Don’t Forget Affiliate Offers

Affiliate marketing is a valid alternate stream of income so join affiliate programs of tools or programs that you love and trust. By simply telling others about their awesomeness, you can earn a small commission. Build these offers into your monthly themes or when you need to fill some space.

Long-Form Content

Too often, entrepreneurs fail to promote their long-form content as much as they should, especially on social media. Long-form content refers to articles greater than 1200 words or ff you’ve been working on a new YouTube video, make sure to generate some excitement across the next month to reach a wider audience. New podcast episodes are worthy of extra promotion, so fill in your social media calendar accordingly. Your long-form content can be a valuable tool for reaching out and attracting attention, so make sure to give it the promotion it deserves.

For this week’s download, I have a quick one-sheet planner you can use as you plan out your promotional content.

 

Did you enjoy this episode and want to put it into action? Grab this kit!

Work From Home Planner

$10.00

I’ve created this work from home planner to help you plan and organize your work, schedule, and tasks at home. This planner is packed full of 29 printable pages to help you make working from home easy, efficient, and accountable.

 

Sale!

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