The theme this month is mastering the sponsorship proposal process and in the last episode, we went over lots of ways to find sponsors for your event. (You can catch up by scrolling down to the resources section and you’ll find links to the other episodes.)
Want to get sponsors for your event? A great sponsorship proposal can make all the difference. Your proposal is your chance to show why your event is valuable and why sponsors should get involved. In this episode, I cover tips to help you structure your sponsorship proposal for success.
Welcome to another episode of Systems Sunday. The theme this month is mastering the sponsorship proposal process. In the last episode we went over lots of ways to find sponsors for your event. You can catch up by scrolling down to the resources section and you’ll find links to the other episodes.
I am Lisa Wells, your Virtual Assistant Trainer.
Want to get sponsors for your event? A great sponsorship proposal can make all the difference. Your proposal is your chance to show why your event is valuable and why sponsors should get involved. In today’s episode, I cover tips to help you structure your sponsorship proposal for success.
Start with a compelling objective: In this section, explain the key details of your event and why it’s worth sponsoring. Be clear about the value of sponsoring your event and why it matters.
Provide detailed event information: Include the date, location, and theme of your event, as well as your target audience. Describe your event, its goals, and objectives, as well as the program and activities.
Outline sponsorship levels and opportunities: Offer different options and packages with different benefits and exposure opportunities. Use tables to present the information clearly.
Communicate the benefits of sponsoring your event: Explain how sponsoring your event can help potential sponsors achieve their marketing and branding goals. Highlight the unique aspects of your event and the exposure opportunities available.
Provide testimonials, social proof, and case studies: Use quotes from previous years’ speakers and attendees, as well as screenshots of conversations attendees are having on social media.
Include quotes and testimonials from past sponsors, and case studies that illustrate how sponsoring your event has helped other companies achieve their marketing goals.
Include contact information and a call to action: Provide contact information for the person responsible for sponsorships and invite potential sponsors to get in touch. Include a clear call to action, inviting potential sponsors to become a partner in your event and communicate the deadline for sponsorship commitments.
Remember to be clear, concise, and persuasive in your messaging, and always communicate the unique benefits and value of sponsoring your event.
There’s a lot to get you started and I wanted to make it super easy for you to structure your sponsorship proposal for success, so I created a new downloadable. It’s my Potential Sponsor Research Worksheet so that you can list out all the relevant information you find about each sponsor. This will help you narrow the list and also better understand how to structure each individual sponsorship proposal. You can sign up right below the video and it will immediately go to your inbox.
Want to save time crafting your sponsorship proposals? Check out my new Sponsorship Proposal Template Bundle. This template pack will give you a great starting point in the sponsorship proposals process. Includes an insider’s guide chock full of information, tips, and best practices, step-by-step on how to structure your packages and sponsorship levels, lots of samples including reports, terms and conditions contract, proposal outline template, sample post-event fulfillment report, and much more.
You can find the product below or head over to my VA Business Builder Boutique by clicking on Shop by Type in the menu bar and you’ll see a link for Template Bundles.
Join me next week as I give you “Top Tips for Crafting Effective Sponsorship Pitches.”
Have a great week!
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Catch up on other Mastering the Sponsorship Proposal Process episodes + resources mentioned in the video:
Did you enjoy this episode and want to put it into action? Grab this template bundle!
Sponsorship Proposal Templates
Sponsorship Proposal Templates
Getting sponsors for your event (whether it be digital or in person) can be a great way to offset some of the costs that come along with hosting an event. In fact, for many events, sponsorships are what make the difference between making a profit and taking a loss.
But how do you get sponsors for your event? Where do you find them? What do you offer them? Whether you’re new to hosting events or you’ve got a few under your belt, this template bundle will be super helpful.
My goal is to make things simpler for you…to make quicker work of getting better RESULTS from your sponsorship proposal process. With that in mind, let’s look at what is included in this bundle:
Here’s what you get:
- Insider’s Guide to the sponsorship proposals chock full of information, tips, and best practices
- Potential Sponsor Research Worksheet – Use the worksheet to list out all the relevant information you find about each sponsor. This will help you narrow the list and also better understand how to structure each individual sponsorship proposal. And because following up is super important, I include a communications log to keep you organized.
- “What do you have to offer a sponsor” Worksheet – Before you can approach a potential sponsor with a proposal, you must understand what you have to offer. After all, if you don’t understand, how can you explain and sell to potential sponsors? Use this worksheet to gain insight into what you and your team can offer for a successful partnership.
- Packages Worksheet, Sponsorship Level Worksheet, and Example Sponsorship Level Table – Use these worksheets to flesh out your packages’ benefits to sponsors, I also include an example table showing the different levels so you can get an idea of what could be included in the different levels.
- Cold Email, Terms and Conditions, and Proposal Outline Templates (Editable) – Sometimes getting started is the hardest part. I’ve got you covered! Included in these templates are a sample cold email template, sample sponsorship terms of agreement that you can edit, and an outline of what you should include in your proposal.
- Sponsorship Implementation Checklist – Ensure that you have everything you need to properly promote your sponsors, and that they have everything they need to promote themselves to your attendees as well.
- Sample Post-Event Fulfillment Report (Editable) – Following your event, it’s always good to provide your sponsors with a fulfillment report that provides proof that you delivered on your end of the sponsorship contract. I include a sample report, complete with what to include and sample verbiage.
As you can see, all of the templates included in the Sponsorship Proposal Template bundle will help you with the sponsorship proposal process so that you can grow your business with events.