Content marketing uses different types and forms of content to educate, inform, and engage with your ideal audience. Additionally, the content helps convert from lead to customer in a seamless way.
Here is a summary of the benefits of content marketing.
- Develop Brand Awareness – The right content shared across social platforms and websites can help create awareness in your ideal customer base regarding their problems and your solutions for them.
- Get More Traffic – Naturally, when you create and publish the right content for the right person, the search engines will direct some of their traffic your way. The right content will ensure that you get more targeted traffic.
- Engage More with Your Customers – The content is the introduction, and the act of reading it is a form of engagement. But if you can entice them to take this further by asking them to comment, share, or convert, it becomes clear that all this content marketing stuff is about having a conversation with your audience, and a conversation is two ways.
- Get More Leads – When you engage with your visitors via content, it’s more likely they will convert to leads by downloading your content upgrades, signing up for your email list, or buying your entry-level products. Once they do, you can promote the next thing to them on a more one-on-one level.
- Make More Sales – Math is intriguing because most of the time, if you create a targeted sales page or landing page, plus publish educational and persuasive content, you’re going to make more sales.
- Delight More Customers – The more sales you can make, the more people you can please. Customers are amazing that way. Once you get them on your list and they buy from you, you can use content to get even more repeat sales and more engagement.
- Get More Buzz – The better you are at studying your audience and using the tools of the trade such as SEO and automation, the more you’ll start getting buzz from your community and even the press.
- You Can Repurpose the Content – You don’t have to start from scratch every time you create content. Once you develop your main pillar content, you can take bits and pieces and put them together in a new way to create even more content.
- You Can Use Other People’s Work – You don’t actually have to create all the content you share. You can curate other people’s content, and as long as you link to their content, give the information, and don’t steal their content, they’ll actually appreciate the link.
When you realize that the point of content marketing is to convince and convert, it starts becoming clearer what you need to do in order to be successful in getting the word out about your business and offers.