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Ten Mistakes Businesses Make When Implementing a Content Strategy

Ten Mistakes Businesses Make When Implementing a Content Strategy

Creating and publishing content that your audience will not only enjoy but will act on takes time, patience, and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid. 1.

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Reasons Why One-Size-Fits-All Doesn’t Work in Marketing

Reasons Why One-Size-Fits-All Doesn’t Work in Marketing

You probably have seen many ads for swipe files, or step-by-step instructions to Facebook Ads and other one-size-fits-all approaches. But, the dirty secret is that in marketing, the one-size-fits-all approach doesn’t work. * Branding Is Imperative – When you use someone else’s cheat sheet, you need to

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How More Interaction and Trust Signals Can Boost Your Page Rank

How More Interaction and Trust Signals Can Boost Your Page Rank

Everyone is looking for free traffic these days, but it is getting harder and harder to come by due to the ever-increasing competition online. This is not to say that all markets are saturated and that new and intermediate marketer have no chance of doing well, but

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How to Assess Your Site’s Page Ranking

How to Assess Your Site’s Page Ranking

There are a number of ways to assess your site’s page ranking in order to try to improve it so you can get more free traffic to your site. Free traffic, commonly referred to as organic traffic, is the lifeblood of any online business. There are several

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How to Improve the Readability of Your Content

How to Improve the Readability of Your Content

There are a number of ways to make your content more readable, for a better customer experience and more chance to convert visitors into buyers. Font Type There are two classes of font – serifed and sans serif. Serifs are the little curls on letters, such as

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How to Test and Improve Your Site Load Speed

How to Test and Improve Your Site Load Speed

When it comes to website loading times, faster is better. There are a number of reasons why it might be slow, and a slow load speed can lead to your site visitors clicking away because they get too impatient. Fortunately, there are ways to test your site

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How to Turn Non-Paid Speaking Events into Paid Ones

How to Turn Non-Paid Speaking Events into Paid Ones

Getting started with public speaking events sometimes requires that you pay your dues by volunteering to speak at events for free. You may also have to pay for your own travel and even buy a ticket for the event. But, this is okay. When you first start

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You Can’t Deliver Walmart Services and Expect Saks Prices

You Can’t Deliver Walmart Services and Expect Saks Prices

I have to admit that pricing is one of the toughest issues we face in this industry. Here’s why: Price too low and you devalue what you offer, you’ll attract low-quality clients, and you’ll face burnout – very quickly I might add. Some of your potential best

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Technology Drama

Technology Drama

(This was first posted back in 2007 but it still applies today – enjoy!) We all know someone who is a “drama queen,” turning ordinary circumstances into academy-award winning performances as they moan about their bad luck and how the world has done them wrong, and as

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What Is Your Unique Value Proposition?

What Is Your Unique Value Proposition?

Your unique value proposition (UVP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need to be able to identify your UVP (which is also called a Unique Selling Point or

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