Tips, Articles, and How To’s

Using Content to Show Your Authenticity

Using Content to Show Your Authenticity

Your content consumers place a high value on your authenticity. They like it because it shows that your products are of high value and that they can trust you. To get started creating authentic content, you’ll want to define your ideal customer and know what is important

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The Importance of Authenticity in Marketing

The Importance of Authenticity in Marketing

Being authentic in marketing should be simple, right? But the truth is, it’s not so simple because marketing is evolving faster than marketers can keep up. Hyperbole in marketing used to be normal. It even had a term – “blowing smoke” – and is technically legal even

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Qualities of Authentic People

Qualities of Authentic People

Being a more authentic person is good for business but it’s also good for your personal life. When you are just a genuine person and the same person in any situation, you will feel better about yourself and you’ll be able to build a more successful business

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Ways to Drive User Engagement on Social Media

Ways to Drive User Engagement on Social Media

When you are on social media, you want to get lots of engagement. Having said that, driving engagement can sometimes be a tedious task. But if you understand what you want, you can ensure that it happens by planning for it, using the right systems to ensure

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Using Groups on Social Media to Build Relationships

Using Groups on Social Media to Build Relationships

One advent in social media marketing that has been a real success story is groups. Creating groups on social media and online have been a way to create a community that will follow you through thick and thin, buying and recommending your offerings throughout the years. Let’s

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The Ways Social Media Marketing Works

The Ways Social Media Marketing Works

So many people think that social media marketing is nothing more than a flash in the pan and not important for business owners. But the truth is, whether you’re a startup or an established business, social media marketing works in so many ways to spread awareness, build

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Social Media Strategy Essentials

Social Media Strategy Essentials

When you are setting up your social media marketing strategy, there are some essential elements that you need to consider. Let’s look at them and figure out how you can get started. * Know Your Audience – Nothing can ever be done effectively when it comes to

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Social Media Marketing – Are You Doing It Wrong?

Social Media Marketing – Are You Doing It Wrong?

Social media marketing is an effective form of marketing, as long as you have a plan that you not only implement but also test to find out what is working so you can do more of what works. If you don’t know who your audience is, where

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Ways to Market Your New Business on a Budget

Ways to Market Your New Business on a Budget

Most businesses are on a budget when they start up. It’s important to know how to market using a budget but it’s also important to ensure that you set a budget that is realistic for what you want to achieve. After all, marketing is an investment in

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New Marketing Trends for Startup Virtual Assistants

New Marketing Trends for Startup Virtual Assistants

One thing that any business owner should pay attention to is trends in marketing. Trends are important because they can spell the end to tried-and-true marketing systems that we thought would always exist, and give you insight into what people want today and in the future. These

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