Most businesses are on a budget when they start up. It’s important to know how to market using a budget but it’s also important to ensure that you set a budget that is realistic for what you want to achieve. After all, marketing is an investment in
Read more →
One thing that any business owner should pay attention to is trends in marketing. Trends are important because they can spell the end to tried-and-true marketing systems that we thought would always exist, and give you insight into what people want today and in the future. These
Read more →
There are many so-called gurus who will claim that email marketing is dead. But, the fact is that it’s not dead and it’s not over. Email is still the most effective online marketing method that ever existed, still offering a 122 percent return on investment by average
Read more →
This is a list of email types that you can send your email list subscribers to add more value and get more email engagement. If you are stuck on what emails to send, start with this list and you’ll be set for at least a month. *
Read more →
When you focus on email marketing, one thing you learn quickly as your list grows is that it works. Having an email list is not just important for your business today, but it’s important for your business in the future. This is because you own your list,
Read more →
Email marketing is something that is very important to participate in today. Whether you have a bricks and mortar business or a digital business, email marketing is an effective way to boost sales and get your information to your audience. These eight tips will ensure that you’re
Read more →
When you think about search engine marketing (SEM) and search engine optimization (SEO) from the perspective of the customer, you can understand why it’s so important. Think about what your potential customer does when they are first studying their problem. They do a Google search, or a
Read more →
Building a personal brand means that you want people to know your name, who you are, what you stand for, and why, while also promoting a product, service, or information to that audience. You may be a life coach, an online business manager, or even sell a
Read more →
The days when an owner of any business could be private and behind the scenes are basically over. Everything you do in public and in private can now be used to either advance your brand or destroy it. The main thing to remember is to be consistent
Read more →
The first thing to understand is what exactly a business brand is. Essentially, a brand is how your audience and customers think of your business and what it represents to them. It’s a feeling more than a logo or name. Knowing this means you need to really
Read more → 
