Tips, Articles, and How To’s

Clicks or Dollars?

Clicks or Dollars?

Studying metrics is an important part of marketing. If you don’t study the results of your marketing campaign, you have no way of knowing whether or not it was a success or whether you need to change something for the next round. When choosing what you want to measure, you have a lot of choices. You can measure impressions, likes, follows, page views, engagement, and more. You can also measure the money you’re earning from these events.

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Struggling to Succeed in Your VA Business?

Struggling to Succeed in Your VA Business?

If you are struggling to succeed and missing the mark, the answer may lay in your strategic planning. You may not be looking at the big picture enough to understand the small things that go into succeeding on a project. Maybe you don’t really understand proper planning

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Six Things to Consider When Choosing Email List Technology

Six Things to Consider When Choosing Email List Technology

This is one of my most-asked questions… “What autoresponder should I use?”

One of the most important choices you’ll make when you embark on adding email marketing to your plan is which email list technology to pick.

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Coaching – Certification or No Certification?

Coaching – Certification or No Certification?

This is a question people ask all the time for all kinds of careers. From secretarial work to construction, people want to know if they need to be certified or not. Well, in the life coaching world there is no requirement that you get certified, but there are some distinct advantages to investing in certification if you want to start a profitable coaching business.

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Creating Products for Your Target Audience

Creating Products for Your Target Audience

One of the ways in which a business owner makes money is by creating and selling products to their target audience. But first, you have to create the products. A lot of thought needs to go into each product, from who will create it, to how it will be marketed, and what technology will be used to implement the entire cycle. It’s a lot to think about, but if you get it down to a science, you can continuously create products for your audience that they will buy and love.

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What’s Holding You Back From Launching Your VA Business?

What’s Holding You Back From Launching Your VA Business?

How many VAs don’t move forward on starting their business because of fear, lack of confidence, or they feel like they should “know more” before getting started? Not only that, but the myriad of other overwhelming factors, feelings, and emotions one faces at the thought of starting up a business?

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How to Write a Compelling “How To” Article That Grabs Your Reader’s Attention

How to Write a Compelling “How To” Article That Grabs Your Reader’s Attention

The “how to” article is vastly misunderstood. In fact, the majority of “how to” articles that you come across online and off miss the mark. They leave the reader feeling unsatisfied. That’s certainly not the goal you have when you write a “how to” article or blog post, right? The following tips and steps will help you create an attention grabbing, and satisfying, “how to” article.

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eBook Promotion Ideas

eBook Promotion Ideas

You wrote an eBook, great! Now what? Now you promote your eBook so that you can get a good return on your investment of time, energy, and perhaps money. If you’re lucky, you still have time before you publish your book. Promotion can begin well before the book is available to your readers. However, if your book is already published, it’s not too late. There are many effective steps you can take to promote your book and increase your sales, or downloads if you’re giving it away for free.

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What Does an Online Reputation Manager Do?

What Does an Online Reputation Manager Do?

Everyone has a voice on the Internet. This means that your online reputation is more important today than ever before. Since anyone can publish virtually anything about your company, you need to proactively monitor and manage your reputation. Many companies hire an online reputation manager to do this for them.

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What Do Your Clients Want?

What Do Your Clients Want?

Today, online business owners are a lot more savvy than they used to be. They’re much less likely to just take your word for something than they used to. They will look around before deciding to partner with a virtual assistant.

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