Six Simple Ways Your Small Business Can Distinguish Itself from the Rest

Six Simple Ways Your Small Business Can Distinguish Itself from the Rest

When it comes to starting a business it’s certainly a challenge. Getting your feet off the ground and establishing your brand is no easy task, but it’s not impossible either. In order to get some attention in the business world you need to think out of the box and find a way to set your business apart from the rest of the pack. There are some simple things you can do to achieve this, and we’re going to take a look at some ideas that will help people identify your brand.

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Click Triggers: Nine Ways to Get More Click Throughs

Click Triggers: Nine Ways to Get More Click Throughs

The days of just “buy now” buttons are over. Now you have an entire audience that is more savvy, more educated, and has their BS meters up to full power. In order to get people from reading to buying, you’re going to have to understand what makes them click. This means you’re going to need to study your audience more and deeper than ever before. Here’s how. The days of just “buy now” buttons are over. Now you have an entire audience that is more savvy, more educated, and has their BS meters up to full power. In order to get people from reading to buying, you’re going to have to understand what makes them click. This means you’re going to need to study your audience more and deeper than ever before. Here’s how.

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17 Things You Need to Test Regularly

17 Things You Need to Test Regularly

The entire point of copywriting is to boost sales. Even if you write copy with the objective of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you’re doing is working? You’re writing, and hiring, and writing some more – but do you even know if all the work you’re doing is paying off? The best way to know is to test, test, test. Here’s a list of things you need to test regularly.

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Regular Maintenance Every Website Should Have 

Regular Maintenance Every Website Should Have 

All websites need regular maintenance to ensure that they will remain secure and operational. Websites aren’t a built once and done proposition. Just like if you build a bricks and mortar store you must keep the place looking clean, and all the locks and security in good repair, the same goes for your website if you want it to maximize performance. Here’s what you need to do.

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Eight Ways to Improve Your Affiliate Program ROI 

Eight Ways to Improve Your Affiliate Program ROI 

Face it – the entire reason you have affiliates is to create a way to duplicate your efforts in order to sell more products and make more money. In order to do this you need to run a fair and honest affiliate program that focuses on your return on investment (ROI), the needs of your affiliates, and the pain points of your customers. This can be quite a balancing act. Here are eight ways to achieve just that.

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Eight Email Design Trends to Watch

Eight Email Design Trends to Watch

It’s important to stay on top of email design trends and other factors that can affect how well your email marketing performs. Email design isn’t just limited to what’s in the inbox either. It includes your call to action, what landing pages you send your customers to, and more. Pay close attention to the following email design trends.

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Get Out of the Email Rut: Eight Ways to Success

Get Out of the Email Rut: Eight Ways to Success

Once you set up your email campaigns it’s easy for time to go by and to let everything get a little stale. If you’re not getting the results you used to get, it’s probably because you’re in an email rut. And if you want to get out of the email rut, it’s best to come up with a plan to update and improve your email marketing at least once a year.

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