17 Things You Need to Test Regularly

17 Things You Need to Test Regularly

The entire point of copywriting is to boost sales. Even if you write copy with the objective of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you’re doing is working? You’re writing, and hiring, and writing some more – but do you even know if all the work you’re doing is paying off? The best way to know is to test, test, test. Here’s a list of things you need to test regularly.

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Regular Maintenance Every Website Should Have 

Regular Maintenance Every Website Should Have 

All websites need regular maintenance to ensure that they will remain secure and operational. Websites aren’t a built once and done proposition. Just like if you build a bricks and mortar store you must keep the place looking clean, and all the locks and security in good repair, the same goes for your website if you want it to maximize performance. Here’s what you need to do.

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Eight Ways to Improve Your Affiliate Program ROI 

Eight Ways to Improve Your Affiliate Program ROI 

Face it – the entire reason you have affiliates is to create a way to duplicate your efforts in order to sell more products and make more money. In order to do this you need to run a fair and honest affiliate program that focuses on your return on investment (ROI), the needs of your affiliates, and the pain points of your customers. This can be quite a balancing act. Here are eight ways to achieve just that.

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Eight Email Design Trends to Watch

Eight Email Design Trends to Watch

It’s important to stay on top of email design trends and other factors that can affect how well your email marketing performs. Email design isn’t just limited to what’s in the inbox either. It includes your call to action, what landing pages you send your customers to, and more. Pay close attention to the following email design trends.

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Get Out of the Email Rut: Eight Ways to Success

Get Out of the Email Rut: Eight Ways to Success

Once you set up your email campaigns it’s easy for time to go by and to let everything get a little stale. If you’re not getting the results you used to get, it’s probably because you’re in an email rut. And if you want to get out of the email rut, it’s best to come up with a plan to update and improve your email marketing at least once a year.

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Eight Steps to Migrating from One Affiliate Network to Another 

Eight Steps to Migrating from One Affiliate Network to Another 

Many times affiliate networks close down, or you outgrow them and it’s time to move to a new improved version. But the idea can seem daunting. The thing is, it’s really not any harder than when you first started your affiliate program; you just need to remember to plan accordingly and keep in contact with the affiliates you have now so that the transition goes smoothly. Follow these eight steps for a smooth transition to a new affiliate network.

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Eight Better Email Management Tips 

Eight Better Email Management Tips 

Sometimes email feels like more burden than it’s worth. But the truth is, email is a valuable tool that has revolutionized the way that we work. When used correctly, email is a terrific time saver and productivity tool. For many of us, without access to the type of email we’re used to using today we would not have the careers that we have. But, for it to remain a tool of productivity and not a drag, it’s important to learn how to manage it better. Here’s how:

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