Your unique value proposition (UVP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need to be able to identify your UVP (which is also called a Unique Selling Point or
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Crafting a marketing plan will help you understand how to get the word out about your offerings. Not only that – as you develop the marketing plan, you’ll also come up with new products and services to provide for your audience. It doesn’t matter if your business
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One of the ways you can build a strong business is to network with others. Having strong connections can help you in many ways with your business and even your personal life. Use these ideas to build connections that work. * You Can’t Outsource It – No
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Many virtual assistants, online business owners and other start-ups simply don’t take their website seriously enough. They use free builders or free blogging application to build their websites. Or worse – some people think they can use only a Facebook page or a LinkedIn account and not
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You’ve likely looked around and assessed that there are a lot of virtual assistants out there experiencing a great deal of success even though they aren’t perfect. If you’re not aware of that, then you need to start taking notice of people who are successful or who
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One of the hardest things to do if you have a virtual assistant business or any service-based business is to figure out what your fees or rates should be. You have to realize that there are two types of value. One is economic based and one is
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Setting goals for your business each year is an important part of business planning. In fact, studies have shown that people who write down their goals are more likely to achieve them. You already know that goals need to be specific, measurable, attainable, realistic, and time-sensitive, also
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Every business today needs online content to help market and promote the business. The best way to do this is to ensure that you have a plan for your content based on the products and services that you offer. Once you set up an editorial calendar it
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The resources you can find online for social media marketing are truly endless. But these resources are special and hit the mark in more ways than one. Social media marketing is ever-changing too, so one resource might not be enough. Try these to see if you can
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Increasing your social media reach is an important part of marketing your business. The wider your brand can be recognized, the more you can build trust and prove your authority in your niche. 1. Stay Focused – You’ve picked a niche; now you need to stay in
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