Creating and publishing content that your audience will not only enjoy but will act on takes time, patience, and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid. 1.
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You probably have seen many ads for swipe files, or step-by-step instructions to Facebook Ads and other one-size-fits-all approaches. But, the dirty secret is that in marketing, the one-size-fits-all approach doesn’t work. * Branding Is Imperative – When you use someone else’s cheat sheet, you need to
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There are a number of ways to assess your site’s page ranking in order to try to improve it so you can get more free traffic to your site. Free traffic, commonly referred to as organic traffic, is the lifeblood of any online business. There are several
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There are a number of ways to make your content more readable, for a better customer experience and more chance to convert visitors into buyers. Font Type There are two classes of font – serifed and sans serif. Serifs are the little curls on letters, such as
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When it comes to website loading times, faster is better. There are a number of reasons why it might be slow, and a slow load speed can lead to your site visitors clicking away because they get too impatient. Fortunately, there are ways to test your site
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Getting started with public speaking events sometimes requires that you pay your dues by volunteering to speak at events for free. You may also have to pay for your own travel and even buy a ticket for the event. But, this is okay. When you first start
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I have to admit that pricing is one of the toughest issues we face in this industry. Here’s why: Price too low and you devalue what you offer, you’ll attract low-quality clients, and you’ll face burnout – very quickly I might add. Some of your potential best
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(This was first posted back in 2007 but it still applies today – enjoy!) We all know someone who is a “drama queen,” turning ordinary circumstances into academy-award winning performances as they moan about their bad luck and how the world has done them wrong, and as
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Your unique value proposition (UVP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need to be able to identify your UVP (which is also called a Unique Selling Point or
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Crafting a marketing plan will help you understand how to get the word out about your offerings. Not only that – as you develop the marketing plan, you’ll also come up with new products and services to provide for your audience. It doesn’t matter if your business
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