Tips, Articles, and How To’s

Your content consumers place a high value on your authenticity. They like it because it shows that your products are of high value and that they can trust you. To get started creating authentic content, you’ll want to define your ideal customer and know what is important

Being authentic in marketing should be simple, right? But the truth is, it’s not so simple because marketing is evolving faster than marketers can keep up. Hyperbole in marketing used to be normal. It even had a term – “blowing smoke” – and is technically legal even

Being a more authentic person is good for business but it’s also good for your personal life. When you are just a genuine person and the same person in any situation, you will feel better about yourself and you’ll be able to build a more successful business

When you are on social media, you want to get lots of engagement. Having said that, driving engagement can sometimes be a tedious task. But if you understand what you want, you can ensure that it happens by planning for it, using the right systems to ensure

One advent in social media marketing that has been a real success story is groups. Creating groups on social media and online have been a way to create a community that will follow you through thick and thin, buying and recommending your offerings throughout the years. Let’s

So many people think that social media marketing is nothing more than a flash in the pan and not important for business owners. But the truth is, whether you’re a startup or an established business, social media marketing works in so many ways to spread awareness, build

Social media marketing is an effective form of marketing, as long as you have a plan that you not only implement but also test to find out what is working so you can do more of what works. If you don’t know who your audience is, where

Most businesses are on a budget when they start up. It’s important to know how to market using a budget but it’s also important to ensure that you set a budget that is realistic for what you want to achieve. After all, marketing is an investment in

One thing that any business owner should pay attention to is trends in marketing. Trends are important because they can spell the end to tried-and-true marketing systems that we thought would always exist, and give you insight into what people want today and in the future. These