Tips, Articles, and How To’s

Is your business crisis-proof? Crisis management tips for small business owners

Is your business crisis-proof? Crisis management tips for small business owners

I remember it perfectly. It was a Wednesday morning. I was on the phone talking to my dad, giving up an update of my son’s recovery from surgery and was excited that my son would probably be home that weekend. And then the phone beeped, I had

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100% Perfect or 80% Good

100% Perfect or 80% Good

“The path to perfection leads to procrastination. Don’t let perfect ruin good.” —  Harry Beckwith We have all heard that practice makes perfect, but I am here to tell you that the pursuit of perfection in the world of online marketing can lead to Stuck City, or

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Credibility: What Message Are You Sending?

Credibility: What Message Are You Sending?

We can use so many different tools to reach out to prospective clients these days. Web sites, blogs, social marketing sites like MySpace, autoresponders and eNewsletters, to name a few. And you might be doing all the right things. You may have optimized your website, placed your

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Don’t be a Loser – Keep in Touch

Don’t be a Loser – Keep in Touch

If you aren’t keeping in touch with your current clients, prospects, leads, customers, etc., you could be a big loser. You may be losing an opportunity to provide someone the benefit of your expertise, losing a chance to build a long-term relationship, and, ultimately, losing money. Why

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Web Forms and Sign-Up Boxes – Part I

Web Forms and Sign-Up Boxes – Part I

Online entrepreneurs, I’m sure that you have heard many times that one of the most vital things that you must do is “build your mailing list.” Your “list” being the names and e-mail addresses of those people in your niche who have either signed up for your

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Top 5 Web Design Pet Peeves

Top 5 Web Design Pet Peeves

The evolution of web sites over the past ten years has been amazing. What started out as a motley gathering of crassly designed personal sites has evolved into a varied collection of multimedia presentations, dynamic online journals and stylishly designed online brochures. What hasn’t changed, however, is

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Picture Perfect: An Online Business Is A Great Photo Opp

Picture Perfect: An Online Business Is A Great Photo Opp

I’ve seen some photos and thought- ‘ugh they should have just stayed physically anonymous’. This is the last thing I’d want someone to think when they viewed my website, but this was an actual response to a survey posted by Excess Voice about key credibility factors when

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