Tips, Articles, and How To’s

Joint Venturing – list-building on steroids

Joint Venturing – list-building on steroids

I wanted to share with you a marketing/list-building  strategy that I’m part of this month. And it’s been unbelievable. Joint venturing is a great idea that you can do with your clients and/or other colleageus to grow your lists. Here’s what we did: My client has a pretty

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Video Blogging for Fun and Profit

Video Blogging for Fun and Profit

Video sells products! The formula almost seems too simple: Create a product or procedure that gets results, show people those results, and invite them to purchase the product. You may be thinking that you couldn’t possibly have a product or information to sell, that anyone would be

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Top 10 Ways to Integrate Autoresponders into Your E-Marketing Strategy

Top 10 Ways to Integrate Autoresponders into Your E-Marketing Strategy

In order for any of your other e-Marketing strategies to work, you need a mechanism for capturing the email addresses of your website visitors. An autoresponder service will do that for you – that and much, much more! Autoresponders (an automatic response sent by email) have come a

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eMarketing Tips: Personalization

eMarketing Tips: Personalization

Personalizing your emarketing items, such as newsletters, broadcasts, etc. is not new; most people who use email regularly are used to seeing their first names in email subject lines or within an email newsletter. And, if you regularly send out emails to your subscribers, you probably have

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Time to get off that fence?!

Time to get off that fence?!

Five frogs are sitting on a fence. Two decide to jump off the fence. How many frogs are left on the fence? Answer: Five frogs are still on the fence. The explanation: Deciding to do something is not the same as doing it. “Deciding” is about the

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"Welcome" Emails

"Welcome" Emails

“Welcome” emails are those emails that are sent to your new subscribers as soon as they sign up for your newsletter list. These emails provide a golden opportunity not only to welcome the new user, but increase credibility, promote other products, and show you off as the

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Is your business crisis-proof? Crisis management tips for small business owners

Is your business crisis-proof? Crisis management tips for small business owners

I remember it perfectly. It was a Wednesday morning. I was on the phone talking to my dad, giving up an update of my son’s recovery from surgery and was excited that my son would probably be home that weekend. And then the phone beeped, I had

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100% Perfect or 80% Good

100% Perfect or 80% Good

“The path to perfection leads to procrastination. Don’t let perfect ruin good.” —  Harry Beckwith We have all heard that practice makes perfect, but I am here to tell you that the pursuit of perfection in the world of online marketing can lead to Stuck City, or

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Credibility: What Message Are You Sending?

Credibility: What Message Are You Sending?

We can use so many different tools to reach out to prospective clients these days. Web sites, blogs, social marketing sites like MySpace, autoresponders and eNewsletters, to name a few. And you might be doing all the right things. You may have optimized your website, placed your

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