New FTC Rules and The Death of "Results Not Typical"

New FTC Rules and The Death of "Results Not Typical"

The Federal Trade Commission (FTC) is making the world wide web a safer place and I for one am happy about it. This is good news for those of us who do use ethical marketing practices and play by the rules. I don’t believe the FTC is out to meddle in our businesses, but rather has a big job to do – protect consumers and give them the tools to make informed decisions on their own.

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[FTC] Risk Free Trial? (Kinda, Sorta, Not Really)

[FTC] Risk Free Trial? (Kinda, Sorta, Not Really)

Basically, the rule of thumb here is “be transparent, be very transparent.” If you are doing business above board and following the rules, you don’t have much to worry about. But if someone is touting marketing methods that teach ways to circumvent the rules, look elsewhere – there are a lot of truly ethical marketers out there who don’t have to resort to underhanded practices that you can learn from. Read on to learn more about FTC guideline updates.

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My son's graduation

My son's graduation

Eddie graduated June 12, 2009. He hates it when I talk about him so I’ll try to be brief. Eddie was diagnosed with ADHD when he was 6. I used to think he was just “spirited” … Over the years we had good teachers and not so

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