eMarketing Tips: Personalization

eMarketing Tips: Personalization

Personalizing your emarketing items, such as newsletters, broadcasts, etc. is not new; most people who use email regularly are used to seeing their first names in email subject lines or within an email newsletter. And, if you regularly send out emails to your subscribers, you probably have

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Time to get off that fence?!

Time to get off that fence?!

Five frogs are sitting on a fence. Two decide to jump off the fence. How many frogs are left on the fence? Answer: Five frogs are still on the fence. The explanation: Deciding to do something is not the same as doing it. “Deciding” is about the

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"Welcome" Emails

"Welcome" Emails

“Welcome” emails are those emails that are sent to your new subscribers as soon as they sign up for your newsletter list. These emails provide a golden opportunity not only to welcome the new user, but increase credibility, promote other products, and show you off as the

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100% Perfect or 80% Good

100% Perfect or 80% Good

“The path to perfection leads to procrastination. Don’t let perfect ruin good.” —  Harry Beckwith We have all heard that practice makes perfect, but I am here to tell you that the pursuit of perfection in the world of online marketing can lead to Stuck City, or

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Don’t be a Loser – Keep in Touch

Don’t be a Loser – Keep in Touch

If you aren’t keeping in touch with your current clients, prospects, leads, customers, etc., you could be a big loser. You may be losing an opportunity to provide someone the benefit of your expertise, losing a chance to build a long-term relationship, and, ultimately, losing money. Why

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Top 5 Web Design Pet Peeves

Top 5 Web Design Pet Peeves

The evolution of web sites over the past ten years has been amazing. What started out as a motley gathering of crassly designed personal sites has evolved into a varied collection of multimedia presentations, dynamic online journals and stylishly designed online brochures. What hasn’t changed, however, is

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