#165: Top Tips for Crafting Effective Sponsorship Pitches

May 20, 2023 | Office Operations

The theme this month is mastering the sponsorship proposal process. In the first two episodes, we went over lots of ways to find sponsors for your event and how to structure your sponsorship proposal for success. (You can catch up by scrolling down to the resources section and you’ll find links to the other episodes.)

So you’ve identified potential sponsors for your event, you have your sponsorship proposal ready to go, and now it’s time to pitch your proposal to potential sponsors. But how do you make sure your pitch stands out from the crowd and gets their attention?

In today’s episode, we’ll go over some key tips for pitching your event sponsorship proposal.

Welcome to another episode of Systems Sunday. The theme this month is mastering the sponsorship proposal process. In the first two episodes, we went over lots of ways to find sponsors for your event and how to structure your sponsorship proposal for success. You can catch up by scrolling down to the resources section and you’ll find links to the other episodes.

I am Lisa Wells, your Virtual Assistant Trainer.

So you’ve identified potential sponsors for your event, you have your sponsorship proposal ready to go, and now it’s time to pitch your proposal to potential sponsors. But how do you make sure your pitch stands out from the crowd and gets their attention? In today’s episode, we’ll go over some key tips for pitching your event sponsorship proposal.

1. Know your audience

Before pitching your proposal, it’s important to do your research on the potential sponsor. Take the time to learn about their brand, their target audience, and their marketing goals. This will help you tailor your pitch to their specific needs and increase the chances of a successful partnership. I’m including a downloadable, sponsor Research Worksheet, which will come in super handy. You can find it below the video, just add your name and email and it’ll get delivered right to your inbox.

2. Highlight the benefits

When pitching your proposal, it’s important to focus on the benefits that the sponsor will receive in return. This could include exposure to your event attendees, branding opportunities, or exclusive access to VIP areas. Be sure to clearly outline these benefits and how they align with the sponsor’s marketing goals.

3. Keep it concise

Time is valuable, and potential sponsors are likely receiving multiple pitches from other event planners. Keep your pitch short and to the point – a few sentences outlining the key benefits and why your event is a good fit for their brand.

4. Provide visuals

Visuals can be a powerful tool in pitching your event proposal. Consider creating a pitch deck with images, statistics, and other data that highlight the value of your event. This can help the sponsor visualize the partnership and increase their confidence in your event.

5. Follow up

Following up is crucial in securing event sponsorships. After sending your initial pitch, be sure to follow up within a week or two to check in and see if they have any questions or concerns. This shows that you are committed to the partnership and increases the chances of a successful collaboration.

6. Be flexible

Every sponsor is unique, and their needs may vary. Be open to negotiation and willing to adjust your proposal to meet their specific needs. This shows that you value their partnership and are committed to finding a solution that works for both parties.

Pitching your event sponsorship proposal requires careful planning, research, and execution. By tailoring your pitch to the potential sponsor, highlighting the benefits of the partnership, and providing visuals to support your proposal, you’ll increase your chances of securing a successful sponsorship. Remember to follow up and be flexible in your negotiations, and you’ll be well on your way to creating a valuable partnership that benefits everyone involved. Good luck!

There’s a lot to get you started and I wanted to make it super easy for you to structure your sponsorship proposal for success, so I created a new downloadable. It’s my Potential Sponsor Research Worksheet so that you can list out all the relevant information you find about each sponsor. This will help you narrow the list and also better understand how to structure each individual sponsorship proposal. You can sign up right below the video and it will immediately go to your inbox.

Want to save time crafting your sponsorship proposals? Check out my new Sponsorship Proposal Template Bundle. This template pack will give you a great starting point in the sponsorship proposals process. Includes an insider’s guide chock full of information, tips, and best practices, step-by-step on how to structure your packages and sponsorship levels, lots of samples including reports, terms and conditions contract, proposal outline template, sample post-event fulfillment report, and much more.

You can find the product below or head over to my VA Business Builder Boutique by clicking on Shop by Type in the menu bar and you’ll see a link for Template Bundles.

Join me next week as we wrap up with “Common Sponsorship Mistakes to Avoid.”

See you next week!

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Catch up on other Mastering the Sponsorship Proposal Process episodes + resources mentioned in the video:

Did you enjoy this episode and want to put it into action? Grab this template bundle!

Sponsorship Proposal Templates

$20.00

Sponsorship Proposal Templates

Getting sponsors for your event (whether it be digital or in person) can be a great way to offset some of the costs that come along with hosting an event. In fact, for many events, sponsorships are what make the difference between making a profit and taking a loss.

But how do you get sponsors for your event? Where do you find them? What do you offer them? Whether you’re new to hosting events or you’ve got a few under your belt, this template bundle will be super helpful.

My goal is to make things simpler for you…to make quicker work of getting better RESULTS from your sponsorship proposal process. With that in mind, let’s look at what is included in this bundle:

Here’s what you get:

  • Insider’s Guide to the sponsorship proposals chock full of information, tips, and best practices
  • Potential Sponsor Research Worksheet – Use the worksheet to list out all the relevant information you find about each sponsor. This will help you narrow the list and also better understand how to structure each individual sponsorship proposal. And because following up is super important, I include a communications log to keep you organized.
  • “What do you have to offer a sponsor” Worksheet – Before you can approach a potential sponsor with a proposal, you must understand what you have to offer. After all, if you don’t understand, how can you explain and sell to potential sponsors? Use this worksheet to gain insight into what you and your team can offer for a successful partnership.
  • Packages Worksheet, Sponsorship Level Worksheet, and Example Sponsorship Level Table – Use these worksheets to flesh out your packages’ benefits to sponsors, I also include an example table showing the different levels so you can get an idea of what could be included in the different levels.
  • Cold Email, Terms and Conditions, and Proposal Outline Templates (Editable) – Sometimes getting started is the hardest part. I’ve got you covered! Included in these templates are a sample cold email template, sample sponsorship terms of agreement that you can edit, and an outline of what you should include in your proposal.
  • Sponsorship Implementation Checklist – Ensure that you have everything you need to properly promote your sponsors, and that they have everything they need to promote themselves to your attendees as well.
  • Sample Post-Event Fulfillment Report (Editable) – Following your event, it’s always good to provide your sponsors with a fulfillment report that provides proof that you delivered on your end of the sponsorship contract. I include a sample report, complete with what to include and sample verbiage.

As you can see, all of the templates included in the Sponsorship Proposal Template bundle will help you with the sponsorship proposal process so that you can grow your business with events.

#165: Top Tips for Crafting Effective Sponsorship Pitches
#165: Top Tips for Crafting Effective Sponsorship Pitches

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