#21: Art of Unfollowing on Social Media – How to Unfollow and Why

May 20, 2018 | Office Operations

The theme this month is Spring Cleaning Your Cluttered Digital Life and nothing needs more of a spring cleaning more than social media feeds. Get out your social scissors because we are going to get serious about getting rid of what isn’t serving you!

In this short video, I talk about why it’s important for you to unfollow irrelevant accounts, inactive accounts, or people you don’t know (I mean, who likes looking at pictures of someone’s kids when you don’t even know them?).

I also show you a tool that will help make it super easy to unfollow those on Twitter and if you even need to clean up your LinkedIn connections (hint: do you do passive or proactive marketing on LinkedIn?).

Welcome to Systems Sunday, today we are wrapping up our theme of your Podcasting Pre-Launch. I am Lisa Wells, your Virtual Assistant Trainer. 

What lights me up in doing what I do is creating a great system and today I’m going to show you one of my latest and greatest and that’s a solid gameplan for getting guests to your podcast. Even if you’re not planning on interviewing guests at this point in time, keep in mind that experts can add a new perspective to your topic and can provide valuable information to your audience.

In today’s episode, I’m going to show you a solid guest-getting game plan.

First, brainstorm a list of people you’d love to interview, without editing your choices. Second, go through your list and start researching if these people are relevant to your podcast topic and audience. Search their social profiles and websites. Cross off any names that aren’t relevant.

Also, perform a Google search with your keyword phrases. For instance, if your ideal guest is a money mindset coach, search that exact phrase for a list of names. Do your own research into their reputation, expertise, and products to determine if they’re relevant and worthwhile to interview.

For anyone who you deem to be a great guest, search their website for contact information. Sometimes you’ll even find a “Media” page on their site, with information about contacting them.

I recommend that you follow these rules, especially if your guest is a big name in your industry. They and their staff get hundreds of offers/emails every day and they don’t have time to read each one. Very often if someone does NOT follow their rules, their email gets tossed immediately as a way of eliminating offers and keeping their list manageable.

Once you have a starting list, it’s time to reach out to make a connection with an intro email.

Just in case your name doesn’t get recognized by your expert (or their VA who’s managing their inbox), make your subject line memorable and direct. Don’t leave them guessing; be direct in your subject line so they are likely to open your email to read your offer. Even a simple “PODCAST INTERVIEW REQUEST” can go a long way to getting opened.

It’s also wise to connect with your prospective guests via social media. Participating in a conversation by leaving comments goes a long way to getting your email recognized.

Of course, it’s wonderful to have people clamoring to be on your podcast but in reality, finding podcast guests is much like finding new clients: A mix of active marketing and outreach as well as having tools in place to attract your perfect guest.

When it comes to preparing for interviews, think of it as studying for a test.

Review their accomplishments; write a bio to use as an introduction (or take the bio from their website). Learn the basics about their business and their line of products. Write a list of questions you’d like to ask or bullet points of topics to cover. Going into the interview with a written “cheat sheet” will help avoid misspeaking or other flubs during the recording.

On interview day, check your tech, take a deep breath, and hit record! Thank your guest and remind them when the episode will publish.

For the post-interview, along with editing the episode, adding show notes, and publishing, you’ll want to send a thank you to your guest and promote promote promote!

Now, I want to make it easy on you so I do have a free gift for you all – it’s a Mini-Podcast Prep Pack. In this free download, I include a guest interview prep checklist and templates for
a request for interview email, follow-up email in case they don’t reply, pre-interview information email for after they’ve said yes, reminder email to be sent the day before the interview, and a thank you email.

If you’d like even more resources, check out my Podcasting Template Pack. I have email templates, swipe files, best practices, printables, and more. Check it out at VirtualAssistantTrainer.com. 

Join me next time for more Systems Sunday, have a great week!

Did you enjoy this episode and want to put it into action? Grab this kit!

SOP Templates & Process Library

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This standard operating procedures kit includes:

  • List of Common SOPs giving you samples of what areas can be included in your SOPs or company manual
  • Standard Operating Procedures Library including 24 examples
    • Sample Standard Operating Procedures Manual
    • How to do an affiliate payout
    • Chargeback procedure
    • Email signature
    • Resources and FAQ
    • Email Management flowchart
    • Handling declined payments
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    • How to create a project plan flowchart
    • How to send a broadcast
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    • New team member onboarding checklist
    • Newsletter process
    • Overcoming sales objections flowchart
    • Recording InstantTeleseminar events
    • Refund procedure
    • Sample JV Partnership flowchart
    • Selecting a CRM/Database flowchart
    • Task management flowchart
    • Weekly blog posts
    • Weekly tasks

All the examples are in Word or Powerpoint format so they are fully editable. The included SOPs are meant to give you a starting point, they are SAMPLE documents to show you what an SOP (standard operations procedure) for business processes looks like. Use the sections and headings to create your OWN. Please edit this document for your business; delete what doesn’t work for your business and add whatever you need to.

 

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