"Welcome" Emails

“Welcome” emails are those emails that are sent to your new subscribers as soon as they sign up for your newsletter list. These emails provide a golden opportunity not only to welcome the new user, but increase credibility, promote other products, and show you off as the professional that you are.

Here is a great article that shows some examples of good and bad “welcome” emails.

http://www.varien.com/ecommerce/usability-welcome-emails/

I can see that one thing that makes a big difference (and missing with my own emails) is color!  Need to get on that right now…

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