#69: What to do when no holiday or special event fits with your business

Nov 10, 2019 | Marketing / Automation

This month’s theme is Seasonal Marketing…

What can you do when no holiday or special event really fits with your business?

In this week’s Systems Sunday, I brainstorm four ideas of how you can still take advantage of seasonal marketing for your business even if your business doesn’t “fit” traditional holidays.

What can you do when no holiday or special event really fits with your business?

This week is more brainstorming of how you can take advantage of seasonal marketing for your business.

The first idea is to make up your own holiday, of course!

For example, back in 1999 small-town florist Heidi Richards Mooney of Eden Florist and Gift Baskets once had a request for a “Get out of the doghouse” basket. She took the idea and turned it into a marketing holiday – National Get Out of the Doghouse Day – that large providers like 1-800-FLOWERS call a success.

You might not sell flowers or gift baskets, but with a little creative thinking, you can surely come up with a holiday perfectly designed to showcase your products.

If you’re going to create your own holiday, though, keep in mind the timing of it. You don’t want your little holiday to be overshadowed by a
larger one.

Make up an event

Last year I did a Pre-sail Sale to celebrate the fact that we were taking our first sailboat trip up the coast of North Carolina. It literally had nothing to do with anything, but I wanted an excuse to have a sale. Be creative!

Consult trends to see when people are apt to do or try something – last week I showed you how to use google.com trends – what things can you do to build around this trend? If you are a weight loss coach, January and May is a good time to kick off your bootcamp program. If you are a concierge to busy moms, you could do a marketing campaign around back to school, Christmas, and summer vacation.

Check out “National” Days or Weeks

We’ve all seen people celebrating National Chocolate Day or National Wine Drinking Day, but there’s a day for everything that you can build a campaign around. One of my old clients was a communication coach so she would do a giveaway each year around National Communications Day, which is August 18.

If you serve the LGBTQ community, your campaign can celebrate Coming Out Day. 

And if you want to focus on a national week “National Work From Home Week” is the second week in October recognizes the seven million people in the United States who don’t commute to work every day. So you see, you don’t have to just rely on specific holidays or popular events to do a seasonal marketing campaign.

I’m including links below the video to sites that will get your creative juices flowing.

Catch up on other Seasonal Marketing episodes + resources mentioned in the video:

Did you enjoy this episode and want to put it into action? Grab this kit!

Work From Home Planner


If you’re working from home, or you’re a stay at home mom, then this is the planner for you. Our new way of living means that we’re more likely to spend a lot more time working from home, so I’ve made a planner to help you get the most out of your stay at home working life.

Let’s look at all of the things that this planner will help you do if you work from home.


You’ll find planner pages to help you schedule such as a daily planner, weekly planner, monthly planner, and more.

To Do Lists

Use the built-in to-do lists to write down and keep track of all of the tasks and things you need to do, to stay on top of things, and to get things done.


You’ll also find pages to help keep you accountable with “rate your week” sheets.

Goals & Projects

I’ve also included pages and trackers to help you plan your projects, calls, and tasks.

Many more pages included

There are so many pages included in this planner, 29 in total, and you’ll find everything you need to plan your day-to-day activities in style.

Here’s what you get:

  • Broken down daily and weekly pages give you the ability to plan each day and week in detail
  • Pages for project planning, call log, task trackers
  • Lots of sheets for habit building, dreaming and ideas, and goal setting make future planning simple, while dedicated notes and contacts pages put all information at your fingertips
  • Doesn’t contain dates so you can re-use it forever!


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